Articles2019-04-03T10:35:50+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only is enhancing the user experience but is also driving the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today when people of all

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered that after uploading your picture with friends on Facebook, it automatically suggests you to tag them? Or while surfing Netflix if you have watched let's say Batman, it suggests you watch Superman too? Or you are trying to buy a pair of jeans on Amazon of Levis, and they start telling you

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the knowledge about the shop and of each product shop has to offer. The sales rep had all information like when there will be a demand when to push sales when to give discounts or the promotional offers. But

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only is enhancing the user experience but is also driving the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today when people of all

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered that after uploading your picture with friends on Facebook, it automatically suggests you to tag them? Or while surfing Netflix if you have watched let's say Batman, it suggests you watch Superman too? Or you are trying to buy a pair of jeans on Amazon of Levis, and they start telling you

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the knowledge about the shop and of each product shop has to offer. The sales rep had all information like when there will be a demand when to push sales when to give discounts or the promotional offers. But