Articles2019-10-03T09:27:31+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Ad-Tech Campaign

Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

How to connect more with your Retail Customers?

November 30th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. How to connect more with your Retail Customers? In today’s world of data-driven products and services, a business's success largely revolves around aligning its products & services with customers' stated preferences, behavior and digital footprint. The better you understand your audiences and provide services accordingly, higher are his chances to convert into a loyal customer. Because, today consumers are not just

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only enhances the user experience but also drives the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today people of all generations use

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered how: Have you ever wondered after uploading your picture with friends on Facebook, it automatically suggests you tag them? While surfing Netflix if you have watched The Batman movie, it gives you a suggestion to watch Superman movie too? When you were trying to buy a pair of Levis jeans on Amazon

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the information about the shop and each product the shop had to offer. The sales rep had all knowledge about demand fluctuations, when to push sales, when to give discounts and promotional offers. But in today's data-driven world

How to connect more with your Retail Customers?

November 30th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. How to connect more with your Retail Customers? In today’s world of data-driven products and services, a business's success largely revolves around aligning its products & services with customers' stated preferences, behavior and digital footprint. The better you understand your audiences and provide services accordingly, higher are his chances to convert into a loyal customer. Because, today consumers are not just

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only enhances the user experience but also drives the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today people of all generations use

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered how: Have you ever wondered after uploading your picture with friends on Facebook, it automatically suggests you tag them? While surfing Netflix if you have watched The Batman movie, it gives you a suggestion to watch Superman movie too? When you were trying to buy a pair of Levis jeans on Amazon

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the information about the shop and each product the shop had to offer. The sales rep had all knowledge about demand fluctuations, when to push sales, when to give discounts and promotional offers. But in today's data-driven world