Blogs 2018-11-30T11:34:40+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Ad-Tech Campaign

Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

Why are publishers going gaga over Header Bidding?

By | April 14th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Why are publishers going gaga over Header Bidding? Digital advertising has massively shifted from traditional buying and selling models to programmatic media buying and selling in the recent years. Though it has eased the pain of individually contacting buyers and publishers for advertisers to reach their audience, the programmatic advertising industry is still adapting and improving on the glitches and inefficiencies that arise,

Analytical Techniques to Maximize your Ad Conversion Rates

By | April 4th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Analytical Techniques to Maximize your Ad Conversion Rates Everything from strategizing to creating and executing an ad campaign is a strategic game. From choosing the right keywords to targeting the right audience and delivering the right content, every advertiser tries to deliver their message to the right audience as best as they can. But the buck doesn’t stop there. A lot of advertisers,

How to Boost Publisher’s Revenues?

By | March 28th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to Boost Publisher’s Revenues? In the age of social media, internet usage is reaching an all time high. An average consumer spends approximately 2 to 3 hours on the internet today, which gives advertisers a huge number of opportunities to reach out to their customer through well established and targeted publishers and media companies that attract the desired public to their websites.

How to analyze floating Business KPIs?

By | March 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to analyze floating Business KPIs? Programmatic Advertising and Real Time Bidding are rapidly gaining advantage over the digital advertising industry. From efficiency to cost effectiveness, Programmatic buying and selling has proved its mettle numerous times and appeared victorious. With the rise in demand of rich and interactive Ad Analytics solutions, Programmatic Advertisers and DSPs are also catching up to maximise their value

10 Programmatic Predictions that could Change your take on Advertising

By | February 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 10 Programmatic Predictions that could Change your take on Advertising Programmatic advertising has been making a lot of waves in the last couple of years and has taken a lot of unprecedented turns, but it has left a lot to circumspect and open to various predictions. While some say they saw a huge growth in digital inclusion over last year’s numbers, others look

How we Scaled SigView to Beyond 10 Billion Daily Events

By | January 17th, 2017|

Sankalan Prasad Sankalan, works as Program Manager at Sigmoid. He primarily works in business development, interfacing with customers and drive sales for the company. Sankalan Prasad He works as Program Manager at Sigmoid. How we Scaled SigView to Beyond 10 Billion Daily Events At Sigmoid, our aim is to help our customers analyze large volumes of data in near real-time. When we started working in advertising technology, we realized our platform needed to scale to process and visualize tens of billions of events per day. Last month during the holiday season we successfully scaled

Behavioral Advertising Do you know who is clicking on your ads

By | November 3rd, 2016|

Sujoyee Chatterjee Sujoyee was the marketing specialist for Sigmoid. She specializes in Digital marketing, PR operations & content marketing domains. Sujoyee Chatterjee She worked as marketing specialist for Sigmoid. Behavioral Advertising Do you know who is clicking on your ads The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how miniscule pieces of information come together to form a pattern. “Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their

Experiencing the Digital Revolution at Dmexco, A Report by Sigmoid, Dmexco 2016

By | October 3rd, 2016|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Experiencing the Digital Revolution at Dmexco, A Report by Sigmoid, Dmexco 2016 “Digital is Everything, but not Everything is Digital”. The premise of the event in Cologne, Messe this year - Dmexco 2016, had captured the essence of digital technology in all its glory in the 2 days of the event. We have been discussing the future for years now. Imagining it, experiencing

Everything you need to know about Programmatic advertising

By | September 8th, 2016|

Sujoyee Chatterjee Sujoyee was the marketing specialist for Sigmoid. She specializes in Digital marketing, PR operations & content marketing domains. Sujoyee Chatterjee She worked as marketing specialist for Sigmoid. Everything you need to know about Programmatic advertising The word ‘programmatic has been used far too many times, without highlighting the significance given to the proceeding. In this blog, we’ll take you through the evolution of this journey to everything you need to know in Programmatic Buying & Selling. Not very long ago, if you wanted to serve a display ad, you had to connect

Why are publishers going gaga over Header Bidding?

By | April 14th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Why are publishers going gaga over Header Bidding? Digital advertising has massively shifted from traditional buying and selling models to programmatic media buying and selling in the recent years. Though it has eased the pain of individually contacting buyers and publishers for advertisers to reach their audience, the programmatic advertising industry is still adapting and improving on the glitches and inefficiencies that arise,

Analytical Techniques to Maximize your Ad Conversion Rates

By | April 4th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Analytical Techniques to Maximize your Ad Conversion Rates Everything from strategizing to creating and executing an ad campaign is a strategic game. From choosing the right keywords to targeting the right audience and delivering the right content, every advertiser tries to deliver their message to the right audience as best as they can. But the buck doesn’t stop there. A lot of advertisers,

How to Boost Publisher’s Revenues?

By | March 28th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to Boost Publisher’s Revenues? In the age of social media, internet usage is reaching an all time high. An average consumer spends approximately 2 to 3 hours on the internet today, which gives advertisers a huge number of opportunities to reach out to their customer through well established and targeted publishers and media companies that attract the desired public to their websites.

How to analyze floating Business KPIs?

By | March 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to analyze floating Business KPIs? Programmatic Advertising and Real Time Bidding are rapidly gaining advantage over the digital advertising industry. From efficiency to cost effectiveness, Programmatic buying and selling has proved its mettle numerous times and appeared victorious. With the rise in demand of rich and interactive Ad Analytics solutions, Programmatic Advertisers and DSPs are also catching up to maximise their value

10 Programmatic Predictions that could Change your take on Advertising

By | February 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 10 Programmatic Predictions that could Change your take on Advertising Programmatic advertising has been making a lot of waves in the last couple of years and has taken a lot of unprecedented turns, but it has left a lot to circumspect and open to various predictions. While some say they saw a huge growth in digital inclusion over last year’s numbers, others look

How we Scaled SigView to Beyond 10 Billion Daily Events

By | January 17th, 2017|

Sankalan Prasad Sankalan, works as Program Manager at Sigmoid. He primarily works in business development, interfacing with customers and drive sales for the company. Sankalan Prasad He works as Program Manager at Sigmoid. How we Scaled SigView to Beyond 10 Billion Daily Events At Sigmoid, our aim is to help our customers analyze large volumes of data in near real-time. When we started working in advertising technology, we realized our platform needed to scale to process and visualize tens of billions of events per day. Last month during the holiday season we successfully scaled

Behavioral Advertising Do you know who is clicking on your ads

By | November 3rd, 2016|

Sujoyee Chatterjee Sujoyee was the marketing specialist for Sigmoid. She specializes in Digital marketing, PR operations & content marketing domains. Sujoyee Chatterjee She worked as marketing specialist for Sigmoid. Behavioral Advertising Do you know who is clicking on your ads The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how miniscule pieces of information come together to form a pattern. “Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their

Experiencing the Digital Revolution at Dmexco, A Report by Sigmoid, Dmexco 2016

By | October 3rd, 2016|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Experiencing the Digital Revolution at Dmexco, A Report by Sigmoid, Dmexco 2016 “Digital is Everything, but not Everything is Digital”. The premise of the event in Cologne, Messe this year - Dmexco 2016, had captured the essence of digital technology in all its glory in the 2 days of the event. We have been discussing the future for years now. Imagining it, experiencing

Everything you need to know about Programmatic advertising

By | September 8th, 2016|

Sujoyee Chatterjee Sujoyee was the marketing specialist for Sigmoid. She specializes in Digital marketing, PR operations & content marketing domains. Sujoyee Chatterjee She worked as marketing specialist for Sigmoid. Everything you need to know about Programmatic advertising The word ‘programmatic has been used far too many times, without highlighting the significance given to the proceeding. In this blog, we’ll take you through the evolution of this journey to everything you need to know in Programmatic Buying & Selling. Not very long ago, if you wanted to serve a display ad, you had to connect