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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Ad-Tech Campaign

Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

3 Simple Ways to Increase Spend at your Ad Exchange

May 23rd, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 3 Simple Ways to Increase Spend at your Ad Exchange We know that sales processes in an Ad exchange can be pretty demanding. The day of a demand generation sales team at ad exchanges starts from bringing in revenue to brainstorming new ideas to increase their daily targets of incoming ad spends. Driving your ad spend does not necessarily have to be a

Monitor Revenue changes with Frequent Alerts

May 10th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Monitor Revenue changes with Frequent Alerts Analyzing billions of data events in near real time seemed an impossible task until just a few years ago. With the advent of Programmatic advertising, the need to analyze large databases was felt across the digital advertising industry. Scalable analytical solutions then came into the picture to help advertisers with their daily Advertising analytics requirements and the

Scalable Solution for increasing header Bidding Demands

April 27th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Scalable Solution for increasing header Bidding Demands Header Bidding aka open bidding process for all bidders bidding at the same time has opened up a whole new pandora’s box of having to analyze millions of ad requests in real time and allotting the ad spot to the right winner. But finding out the winner among the rapidly increasing number of bids is pushing

Are you getting the best revenues from your Header Bidding Process?

April 21st, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Are you getting the best revenues from your Header Bidding Process? Header Bidding has been a hot topic of discussion since a couple of months and has been turning a lot of heads in the programmatic advertising industry. As we explained in our previous introductory blog to header bidding and why publishers across the world are going gaga over it, header bidding has

Why are publishers going gaga over Header Bidding?

April 14th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Why are publishers going gaga over Header Bidding? Digital advertising has massively shifted from traditional buying and selling models to programmatic media buying and selling in the recent years. Though it has eased the pain of individually contacting buyers and publishers for advertisers to reach their audience, the programmatic advertising industry is still adapting and improving on the glitches and inefficiencies that arise,

Analytical Techniques to Maximize your Ad Conversion Rates

April 4th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Analytical Techniques to Maximize your Ad Conversion Rates Everything from strategizing to creating and executing an ad campaign is a strategic game. From choosing the right keywords to targeting the right audience and delivering the right content, every advertiser tries to deliver their message to the right audience as best as they can. But the buck doesn’t stop there. A lot of advertisers,

How to Boost Publisher’s Revenues?

March 28th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to Boost Publisher’s Revenues? In the age of social media, internet usage is reaching an all time high. An average consumer spends approximately 2 to 3 hours on the internet today, which gives advertisers a huge number of opportunities to reach out to their customer through well established and targeted publishers and media companies that attract the desired public to their websites.

How to analyze floating Business KPIs?

March 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to analyze floating Business KPIs? Programmatic Advertising and Real Time Bidding are rapidly gaining advantage over the digital advertising industry. From efficiency to cost effectiveness, Programmatic buying and selling has proved its mettle numerous times and appeared victorious. With the rise in demand of rich and interactive Ad Analytics solutions, Programmatic Advertisers and DSPs are also catching up to maximise their value

10 Programmatic Predictions that could Change your take on Advertising

February 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 10 Programmatic Predictions that could Change your take on Advertising Programmatic advertising has been making a lot of waves in the last couple of years and has taken a lot of unprecedented turns, but it has left a lot to circumspect and open to various predictions. While some say they saw a huge growth in digital inclusion over last year’s numbers, others look

3 Simple Ways to Increase Spend at your Ad Exchange

May 23rd, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 3 Simple Ways to Increase Spend at your Ad Exchange We know that sales processes in an Ad exchange can be pretty demanding. The day of a demand generation sales team at ad exchanges starts from bringing in revenue to brainstorming new ideas to increase their daily targets of incoming ad spends. Driving your ad spend does not necessarily have to be a

Monitor Revenue changes with Frequent Alerts

May 10th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Monitor Revenue changes with Frequent Alerts Analyzing billions of data events in near real time seemed an impossible task until just a few years ago. With the advent of Programmatic advertising, the need to analyze large databases was felt across the digital advertising industry. Scalable analytical solutions then came into the picture to help advertisers with their daily Advertising analytics requirements and the

Scalable Solution for increasing header Bidding Demands

April 27th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Scalable Solution for increasing header Bidding Demands Header Bidding aka open bidding process for all bidders bidding at the same time has opened up a whole new pandora’s box of having to analyze millions of ad requests in real time and allotting the ad spot to the right winner. But finding out the winner among the rapidly increasing number of bids is pushing

Are you getting the best revenues from your Header Bidding Process?

April 21st, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Are you getting the best revenues from your Header Bidding Process? Header Bidding has been a hot topic of discussion since a couple of months and has been turning a lot of heads in the programmatic advertising industry. As we explained in our previous introductory blog to header bidding and why publishers across the world are going gaga over it, header bidding has

Why are publishers going gaga over Header Bidding?

April 14th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Why are publishers going gaga over Header Bidding? Digital advertising has massively shifted from traditional buying and selling models to programmatic media buying and selling in the recent years. Though it has eased the pain of individually contacting buyers and publishers for advertisers to reach their audience, the programmatic advertising industry is still adapting and improving on the glitches and inefficiencies that arise,

Analytical Techniques to Maximize your Ad Conversion Rates

April 4th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Analytical Techniques to Maximize your Ad Conversion Rates Everything from strategizing to creating and executing an ad campaign is a strategic game. From choosing the right keywords to targeting the right audience and delivering the right content, every advertiser tries to deliver their message to the right audience as best as they can. But the buck doesn’t stop there. A lot of advertisers,

How to Boost Publisher’s Revenues?

March 28th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to Boost Publisher’s Revenues? In the age of social media, internet usage is reaching an all time high. An average consumer spends approximately 2 to 3 hours on the internet today, which gives advertisers a huge number of opportunities to reach out to their customer through well established and targeted publishers and media companies that attract the desired public to their websites.

How to analyze floating Business KPIs?

March 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. How to analyze floating Business KPIs? Programmatic Advertising and Real Time Bidding are rapidly gaining advantage over the digital advertising industry. From efficiency to cost effectiveness, Programmatic buying and selling has proved its mettle numerous times and appeared victorious. With the rise in demand of rich and interactive Ad Analytics solutions, Programmatic Advertisers and DSPs are also catching up to maximise their value

10 Programmatic Predictions that could Change your take on Advertising

February 16th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 10 Programmatic Predictions that could Change your take on Advertising Programmatic advertising has been making a lot of waves in the last couple of years and has taken a lot of unprecedented turns, but it has left a lot to circumspect and open to various predictions. While some say they saw a huge growth in digital inclusion over last year’s numbers, others look