Automating bidding process with 80,000+ coefficients
Enabled effective and automatic bidding with minimum human intervention using Machine Learning and data engineering solutions
Business Challenges
The client is a global demand-side platform that wanted to simplify their existing manual process of bidding and automate the bidding process. It was cumbersome for them to ensure bid optimization and spent a lot of human effort in manually optimizing the bids to ensure maximum returns.
Sigmoid’s Solution
Sigmoid helped formulate and implement logistic regression to ensure optimal cost bidding. Bidding happens only where the conversion chances are high while ensuring an automatic and efficient bidding process with minimum human intervention.
Business Impact
Enabled automatic and efficient bidding process with minimum human intervention.
