---
# Bid Optimization | Efficient Bidding Process
**URL:** https://www.sigmoid.com/case-studies/bid-optimization/
Date: 2020-09-29
Author: Sigmoid
Post Type: page
Summary: Automating bidding process with 80,000+ coefficients Enabled effective and automatic bidding with minimum human intervention using Machine Learning and data engineering solutions...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/02/bid-optimization-cs-thumbnail-opt.jpg
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# Automating bidding process with 80,000+ coefficients
[fluentform id="36"]
Enabled effective and automatic bidding with minimum human intervention using Machine Learning and data engineering solutions
### Business Challenges
The client is a global demand-side platform that wanted to simplify their existing manual process of bidding and automate the bidding process. It was cumbersome for them to ensure bid optimization and spent a lot of human effort in manually optimizing the bids to ensure maximum returns.
### Sigmoid Solution
Sigmoid helped formulate and implement logistic regression to ensure optimal cost bidding. Bidding happens only where the conversion chances are high while ensuring an automatic and efficient bidding process with minimum human intervention.
[Download case study](#case-study-download)
### Business Impact
Enabled automatic and efficient bidding process with minimum human intervention.
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[lc_get_post post_type="lc_section" slug="find-out-footer-common-cta"]
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