Automatic bidding with 80,000+ coefficients
Enabled effective and automatic bidding with minimum human intervention using Machine Learning and data engineering solutions
Business Challenges
It was cumbersome for client to ensure bid optimization happened round the clock and they spent a lot of human effort in manually optimizing the bids to ensure maximum returns.
Sigmoid’s Solution
Sigmoid helped formulate and implement logistic regression to ensure optimal cost bidding.
Business Impact
Enabled automatic and efficient bidding with minimum human intervention.
