Digital Customer Data Platform improves marketing ROI with faster campaign rollout
Built a privacy-first Digital Customer Data Platform that unified fragmented consumer data to enable data-driven marketing and personalized customer engagement at scale.
Business Scenario
A global pediatric nutrition company needed access to unified and timely consumer data to drive personalized engagement across marketing channels. However, consumer information across marketing, commerce, identity, and interaction systems remained fragmented and dependent on a vendor-managed CDP. This limited the ability to build a 360° consumer view, delayed campaign execution, and restricted the organization’s ability to scale marketing use cases and measure performance effectively.
Sigmoid Solution
Sigmoid implemented a Digital Customer Data Platform on a Databricks Lakehouse that consolidated data from 40+ sources into a unified, governed foundation. The platform enabled identity resolution to create Golden Consumer Profiles and provided real-time access to consumer data for segmentation, analytics, and multi-channel campaign activation. Built with a privacy-first approach, the solution also supported scalable integration with downstream systems and campaign platforms to drive personalized marketing execution.
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Business Impact
in sales from direct marketing campaigns
campaign activation with real-time data access
through enhanced targeting and unified attribution
