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# GenAI-driven product claims development solution boosts R&D efficiency
**URL:** https://www.sigmoid.com/case-studies/genai-driven-product-claims-development-solution-boosts-rd-efficiency/
Date: 2025-05-06
Author: Vishal Randive
Post Type: page
Summary: GenAI-driven product claims development solution boosts R&D efficiency Sigmoid helped a global consumer health brand transform its manual product claims development process...Read More...
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# GenAI-driven product claims development solution boosts R&D efficiency
Sigmoid helped a global consumer health brand transform its manual product claims development process into a scalable, scientific workflow across 20+ markets.
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### Business Scenario
A global consumer health brand recognized the need to shift from a traditional, intuition-based claims development process which hindered efficiency and product differentiation in a highly competitive market. Their claims generation process was fragmented and heavily manual, requiring coordination with multiple stakeholders from R&D, marketing, regulatory, and legal teams. It lacked a unified system to leverage the vast volume of consumer insights available through social media, product reviews, and user queries. As a result, the claims produced were often generic and did not reflect real consumer sentiment.
### Sigmoid Solution
Sigmoid developed a GenAI-powered claims generation platform that leveraged unstructured consumer feedback to formulate strategic, relevant product claims. The solution was built on a unified platform architecture capable of ingesting unstructured consumer feedback data from e-commerce platforms, social media, and customer service surveys. The core of the system was built using advanced LLMs, which were optimized through multiple stages of fine-tuning.
[Read more](#)
### Business Impact
>90%
faster claims development cycles due to automation
High adoption
across global R&D teams leading to faster go-to-market
Improved claim resonance
impacting market acceptance post launch
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