---
# Faster Data Analysis & Real-Time Monitoring For Increased ROMI
**URL:** https://www.sigmoid.com/case-studies/single-source-of-truth-creation/
Date: 2020-09-29
Author: Sigmoid
Post Type: page
Summary: Faster analysis on 250TB+ data and creation of a SSOT Created a SSOT and enabled faster data analysis on 250+ TB data,...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/02/single-source-of-truth-creation-cs-thumbnail-opt.jpg
---
# Faster analysis on 250TB+ data and creation of a SSOT
[fluentform id="37"]
Created a SSOT and enabled faster data analysis on 250+ TB data, leading to shortened campaign planning time, greater business insights, and increased ROMI
### Business Challenges
The client is a mobile gaming company and wanted to optimize their marketing spend as their social media marketing was drawing over 25% of their revenue and design effective campaign planning. A primary challenge was that huge volumes of data resided in different silos and it was difficult to get a single unified picture. Their marketing team wanted to have a better understanding of the conversion rate through various channels.
### Sigmoid Solution
Sigmoid’s Data Engineering team built a Single Source of Truth by connecting to different data sources like marketing data, in-app gaming data, billing information, etc. This data was made available through an easy-to-use interactive dashboard which enabled data scientists to create their own data cuts and carry data analysis.
[Download case study](#ip-cs-Form)
### Business Impact
The resultant unified platform enabled over 7200 daily data analyses with sophisticated alerting for real-time monitoring and insights.
## Relevant Case Studies
#### [Centralized Data Lake for Faster Analytics and Reporting](/case-studies/centralized-data-lake-for-faster-analytics-and-reporting/)
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#### [Building robust data pipelines for a leading investment bank to make quality datasets ready for ML use cases](/case-studies/building-robust-data-pipelines/)
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#### [Automated Data Ingestion from 10+ retailers to enable near real-time insights into sales trends for a CPG company](/case-studies/data-lake-creation/)
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#### [Data Analytics For CPG in the COVID Era](https://www.sigmoid.com/blogs/role-of-data-analytics-in-cpg-companies-in-the-covid-era/)
[Read blog](https://www.sigmoid.com/blogs/role-of-data-analytics-in-cpg-companies-in-the-covid-era/)
#### [Global COVID-19 Scenario: A Data Scientist’s Perspective (Part 1)](https://www.sigmoid.com/blogs/global-covid-19-scenario-a-data-scientists-perspective-part-1/)
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[lc_get_post post_type="lc_section" slug="find-out-footer-common-cta"]
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