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# How Jack in the Box is redefining personalization and Supply chain with AI
**URL:** https://www.sigmoid.com/events/podcast/how-jack-in-the-box-is-redefining-personalization-and-supply-chain-with-ai/
Date: 2025-11-13
Author: Vishal Randive
Post Type: page
Summary: Podcast How Jack in the Box is redefining personalization and Supply chain with AI GUEST SPEAKER Paul Bruffett VP of Data and...Read More...
---
Podcast
# How Jack in the Box is redefining personalization and Supply chain with AI
GUEST SPEAKER
#### Paul Bruffett
VP of Data and Analytics | Jack in the Box
[Watch episode 3](https://www.youtube.com/watch?v=K2C2Y9gN4xA)
Nov 12th 2025 | Episode 3 | 30 mins
Reimagine with AI
AI is transforming how quick service restaurants (QSRs) operate — from customer personalization and supply chain optimization to delivering consistent, high-quality experiences at scale.
In this episode of Reimagine with AI by Sigmoid, Paul Bruffett, VP of Data & Analytics at Jack in the Box (Ex–Accenture, Starbucks), shares how AI is revolutionizing the fast-food industry and what it takes to scale innovation across millions of daily transactions.
### Key topics covered:
- **How to build scalable data infrastructure for millions of transactions daily
- **The balance between AI-driven automation and human hospitality
- **How personalization can deepen guest connections when done right
- **Real-world generative AI use cases in QSRs
- **What separates AI pilots from full-scale enterprise transformation
## Our podcast host
#### Imteaz Ahamed
Host | Ex- Reckitt
Imteaz Ahamed is a data-driven leader with 20 years of experience in eCommerce and marketing. He helps enterprises drive business performance and create competitive advantages by deploying digital strategies, developing innovation roadmaps and global operating models. He is also a podcaster and an international keynote speaker.
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