Rachayeta Singla Rachayeta Singla
Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations.

Rachayeta Singla
She works as Content Marketing Manager in Sigmoid.
Monitor Revenue changes with Frequent Alerts

Analyzing billions of data events in near real time seemed an impossible task until just a few years ago. With the advent of Programmatic advertising, the need to analyze large databases was felt across the digital advertising industry. Scalable analytical solutions then came into the picture to help advertisers with their daily Advertising analytics requirements and the digital advertising process has been looking up ever since.

Advertising analytics tools have been upping their game by constantly adding features and introducing customization and scalability options to make the advertisers’ journey as easy as possible. One of the latest features that we added in our tool SigView is our new Alerts feature that has helped push the analytics game up a notch. Let us explain how would an Alerts feature help the day to day monitoring and analyzing of the bidding data with an example.

With constantly evolving bidding algorithms and heavy traffic of bid queries and participating advertisers, it becomes essential to monitor revenue in real time. Every ad exchange has an assigned adOps team to monitor their advertisers’ campaigns. They are required to monitor the Advertiser’s spend for all campaigns across their advertisers portfolio. We realized that monitoring each advertiser’s spend for various campaigns on a daily basis could become a tedious and monotonous task. Thus we introduced Alerts feature using which, the ad Ops team can set up multiple alerts for various advertisers or metrics so they won’t have to check the dashboard for each campaign manually. The alerts for the campaign revenue will be directly emailed to the user in case the ad spend varies above or below the acceptable range on a daily comparison basis. In addition to saving the manual effort and time spent, the Alerts feature also contributes by calling your Immediate attention to changes in your key metrics. Once you have set up the alerts, you get continuous reports scheduled at the desired frequency. So you can rest assured that you will be informed of any change in the metrics as soon as it happens instead of noticing it later during your daily manual monitoring time.

At this point, can imagine the numerous benefits that Alerts feature can have for your operations process. The best part however is how easy they are to set up. Below are the steps required to set up the alert along with visual representation for easy understanding. Let us take our previous example of campaign monitoring where you need to measure the spend %change of an advertiser daily.

Step 1 : Select the advertiser name for whom you wish to setup the alert

Let us say you have to monitor the spend patterns of an advertiser on a daily basis. Select the advertiser whose campaign spend you wish to monitor and all data will get filtered for that advertiser.

Advertising analytics

Fig 1.0: The above image shows a daily data comparison details for the selected advertiser

Step 2 : Select the patterns option from the menu on the left and define the metrics for your alert

Select the metric as Advertiser Spend and the Function as %change to monitor the percentage change in the ad spend. Select the operator and the acceptable threshold of the change percentage and then select the frequency of the alert and click on Save.

Advertising analytics

Fig 1.1: In the above image, you can see the patterns side navigation bar where you can specify the metric details and set up an alert

Once the alert is set up, you will get hourly/daily reports in your email depending on your chosen frequency.

Step 3 : Check for variations higher than the set threshold

Advertising analytics

Fig 1.2: The above image shows a sample report sent to your email id

You can see a sample report of the pattern we set above. The metric values are mentioned below the True Conditions. You can compare the previous and current Advertiser Spend values, and if the %change is much higher than the threshold you set, you can go to the SigView Dashboard for further investigations.

Step 4 : Visit the dashboard for further analysis

Advertising analytics

Fig 1.3: The above image shows the advertiser spend trend over the selected time period

Once you visit the dashboard, you can perform an exploratory analysis to figure out the root cause behind the change in the advertiser spend patterns and take corrective measures.

You can also edit or delete an alert any time or add a new alert as per your requirements. With help of alerts, you can now have a smooth Ad analytics experience and stay updated of all changes as per your convenience. Get more insights for your advanced Programmatic ad analytics process now with SigView and request for your free demo now

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