Podcast

How AI is transforming global CPG ecommerce

Watch episode 2

Oct 9th 2025 | Episode 2 | 35 mins

Reimagine with AI

In this episode of Reimagine with AI, host Imteaz Ahamed talks with Bas van Kesteren, GM of Opella E-Commerce and former leader at Reckitt, Sanofi, Unilever, and AB InBev. Together, they explore how AI is transforming every corner of CPG e-commerce from retail media and supply chain to organizational design and what leaders must do to stay ahead.
Bas shares powerful lessons from leading digital commerce at some of the world’s biggest brands and breaks down where executives should focus as AI drives the next wave of disruption.

Key topics covered:

  • How AI lowers the cost of use cases and unlocks adoption at scale
  • The new flywheel of media + innovation that will drive faster NPD pipelines
  • Why retail media is shifting from "tax" to "growth engine"
  • How to balance 70-20-10 across execution, scaling, and innovation
  • New capabilities every CPG e-commerce team must build for an AI-first world
Supply Chain

Our podcast host

Imteaz Ahamed

Host | Ex- Reckitt

Imteaz Ahamed is a data-driven leader with 20 years of experience in eCommerce and marketing. He helps enterprises drive business performance and create competitive advantages by deploying digital strategies, developing innovation roadmaps and global operating models. He is also a podcaster and an international keynote speaker.