CPG Analytics

Elevate your customer experience and supply chain efficiency

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Powering CPG companies to win in a rapidly changing environment with data engineering and AI/ML solutions

To address the changing customer dynamics and get complete visibility into their supply chain, Sigmoid helps CPG enterprises put their data to good use, better align to consumer needs and drive sales. Our data engineering services and AI consulting enable F500 CPG customers to define analytics strategy, automate and integrate data from multiple sources while improving data quality, and modernize their data infrastructure.

Being one of the leading CPG data companies, we enable enterprises to define analytics strategy, modernize their data infrastructure, and integrate data from multiple sources while improving data quality. Sigmoid helps CPG companies act upon this data to improve marketing measurement and optimization, enhance demand forecasting accuracy, and save costs through inventory planning with data engineering and AI solutions.

CPG analytics offerings to drive exponential value

  • Marketing data hub creation for descriptive analytics
  • Real-time marketing measurement and optimization
  • Web and social media analytics
  • Hyper-personalization and recommendation engines
Case Study

See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.

Read case study
  • Data hub for retailer performance and sales analytics
  • Customer 360-degree view and churn analytics
  • Revenue growth management (RGM)
  • Assortment mix modeling to maximize sales
Case Study

Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.

Read case study
  • Demand sensing and forecasting
  • Master production scheduling
  • Preventive maintenance
  • Central monitoring and diagnosis
Case Study

Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.

Read case study
  • Prebuilt connectors to major eCommerce platforms
  • Automated processes for data reinstatements and returns
  • Sales analytics and forecasting
  • SEO and campaign optimization
Case Study

Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.

Read case study

Marketing

  • Marketing data hub creation for descriptive analytics
  • Real-time marketing measurement and optimization
  • Web and social media analytics
  • Hyper-personalization and recommendation engines
Case Study

See how we helped our F500 customer with personalized email marketing to achieve deliver a 7% sales uplift.

Read case study

Sales

  • Data hub for retailer performance and sales analytics
  • Customer 360-degree view and churn analytics
  • Revenue growth management (RGM)
  • Assortment mix modeling to maximize sales
Case Study

Find out how our ML-based assortment intelligence delivered a 3% increase in contribution margin for a F100 F&B firm.

Read case study

Supply Chain

  • Demand sensing and forecasting
  • Master production scheduling
  • Preventive maintenance
  • Central monitoring and diagnosis
Case Study

Explore how a leading cosmetics company achieved $30 MN+ savings in inventory handling costs with our effective demand forecasting models.

Read case study

eCommerce

  • Prebuilt connectors to major eCommerce platforms
  • Automated processes for data reinstatements and returns
  • Sales analytics and forecasting
  • SEO and campaign optimization
Case Study

Discover how our single source of truth enabled real-time campaign optimization at 2x faster time to insights for a leading CPG company.

Read case study

Customer success stories

Insights and perspectives

POV

Data-driven revenue growth management for consumer goods

PODCAST

A roadmap to successful data modernization for CPG

whitepaper

Maximizing on-shelf availability for CPGs with machine learning

Customer testimonials

Absence of a clear data strategy hurting your brand?

Build a robust strategy that infuses agility and resilience across the CPG value chain to maximize market impact.

Absence of a clear data strategy hurting your brand?

Build a robust strategy that infuses agility and resilience across the CPG value chain to maximize market impact.