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Put your advertising dollars where it matters the most
In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales. Sigmoid CampaignIQ is an AI-powered platform that improves advertising efficiency on Retail Media Networks through targeted, contextual ad campaigns. The platform helps marketing teams monitor campaign performance, analyzing factors such as audience engagement, click-through rates, and conversion rates. It also allows for real-time marketing campaign optimization and on-the-fly adjustments to campaign tactics including budget allocation, channel selection, bidding strategies, and ad creatives for maximum impact. Implement a data-driven approach to drive highly targeted marketing campaigns across online marketplaces.
Sigmoid CampaignIQ features
Optimize to reach performance goals faster
Dynamically adjust bids, budgets, and targeting for optimal campaign performance with quick setup through DSP APIs.
On-the-fly campaign management with insights
Allow automated intelligence to constantly monitor your campaigns and suggest adjustments in real-time.
Improve campaign results with competitive intelligence
Expand traffic dynamically with automated keyword selection and bid as per ranking to secure first place in the category/brand.
Continuously monitor and optimize
Monitor the performance of different campaigns, and optimize parameters in real-time to achieve the best results.
Combine multiple data sources
Campaigns can deliver results with or without any first-party data. Integrate multiple data sources to find the right audience for any campaign category.
Build audience with insights
Get key audience insights and characteristics using first-party data to build targeted audiences over time.
Sigmoid CampaignIQ accelerates your cost efficiency, ROAS, and sales
The tool is powered by three ‘Rs’ framework of display ad campaign optimization: right audience, right budget, and right campaign settings.
Customer success story
The ML-based solution identifies the right target audience and optimizes display campaign settings to increase ROAS on Amazon by 10x for a kids’ nutrition brand
- 165% boost in conversion rate
- 402% increase in purchase per $
- 10% savings in marketing spend
Sigmoid CampaignIQ helps you connect with the right audience on the right media channel
Automate campaign workflows and setup while managing bids, audience targeting, keyword prioritization, creative selection, and audience insights while leveraging data-driven recommendations for measurable improvements in campaign performance.
Benefits of Sigmoid CampaignIQ
Performance monitoring and refinement
- Incremental data capture: Daily/Weekly data ingestion to keep track of campaign settings and performance, product stock
- Test/Control campaigns: Define the control campaigns, and the system creates performance uplift trend and benchmarking reports
- Fully automated: Pre-configured reports are available on demand for real-time insights. Reports can also be scheduled or viewed on user-friendly dashboards
Automated campaign setup and testing
- Data-driven audience mining: Selection and mining of new audiences, based on drivers positively impacting selected KPIs
- Context x Setting recommender: Multivariate analysis to select the right contexts and settings combinations, even in untested scenarios
- A/B testing: Multiple line items defined to simulate multiple A/B tests, and improve through test and learn setup
Budget management and optimization
- Continuous monitoring and optimization: Automated monitoring for digital campaign optimization and reallocating budgets to winning variations for higher ROAS
- Triggered settings changes: Monitoring of critical KPIs like eCPM, eCPP, and PPD to adjust bids as per market dynamics
- Budget efficiently: Underperforming campaigns are paused to save budget or repurposed later to create better campaigns with past data
Our other accelerators
Sigmoid CreativeBot
A GenAI platform designed to speed up your creative design process by producing personalized ad creatives with engaging copy and visuals, while adhering to brand guidelines.
Sigmoid DataConnect
Integrated and secure data pipelines that help you gain better visibility across the enterprise, generate quality insights, and make informed decisions.