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# A global CPG leader's shift to Helios for the full marketing loop
**URL:** https://www.sigmoid.com/case-studies/a-global-cpg-leaders-shift-to-helios-for-the-full-marketing-loop/
Date: 2026-07-14
Author: Joha Momin
Post Type: page
Summary: CPG · Global Marketing · Helios Interactive case study A global CPG leader's shift to Helios for the full marketing loop A...Read More...
---
CPG · Global Marketing · Helios
Interactive case study
# A global CPG leader's shift to **Helios** for the full marketing loop
A health, hygiene, and nutrition giant replaced a patchwork of disconnected tools and agencies with **Helios, Sigmoid’s AI-powered marketing platform**. The company unified the full marketing loop, creative, compliance, activation, and measurement on one solution powered by an AI-ready marketing data hub. The result was faster compliant content, stronger retail-media performance, and budget decisions backed by weekly, in-flight measurement instead of after-the-fact reporting.
01
Business Scenario
The company's marketing ran on a patchwork of disconnected tools and external partners, and the seams were showing. Producing compliant creative for global campaigns took up to eight weeks per asset, and manual legal, regulatory, and scientific reviews had become a bottleneck that delayed every launch. Once campaigns went live, teams tuned each ad platform by hand, and they could only judge what worked through half-yearly attribution reports from a third party, far too late to change course. Spend was hard to defend, waste was hard to find, and growth targets kept climbing while budgets stayed flat.
Key Challenges Addressed
C1
Fragmented marketing ecosystem with disconnected tools, agencies, and data that limit end to end visibility and collaboration.
C2
Slow, manual creative and compliance workflows that delayed campaign launches and made it difficult to scale.
C3
Limited campaign optimization and measurement due to platform specific execution and delayed attribution.
The Marketing Loop: Before the Platform
A patchwork of disconnected tools and external partners
Creative Production
Up to 8 weeks
Producing compliant creative for global campaigns took up to eight weeks per asset.
Legal, Regulatory & Scientific Review
Manual bottleneck
Manual reviews had become a bottleneck that delayed every launch.
Campaign Tuning
Platform by hand
Once campaigns went live, teams tuned each ad platform by hand.
Attribution & Reporting
Half-yearly
Teams could only judge what worked through half-yearly attribution reports from a third party, far too late to change course.
⚠ Spend was hard to defend, waste was hard to find. **growth targets kept climbing while budgets stayed flat**
The Sigmoid Solution
Helios is a unified AI stack built on a single, governed data layer, the Global Marketing Data Hub, that ingests brand content, performance signals, compliance rules, and cross-channel attribution data in one place. On top of this shared foundation, five purpose-built AI engines each handle a distinct stage of the marketing lifecycle: asset generation, regulatory review, campaign activation, attribution, and budget reallocation. Because all five engines read from and write back to the same data layer, output from any stage, a compliance decision, a ROAS signal, a budget shift, is immediately available to every other engine. This eliminates the handoffs, tool silos, and reporting delays that had defined the previous approach, replacing disconnected agency-and-platform execution with a closed, continuously improving marketing system.
Explore the Five Engines
1
Create
CreativeBot
2
Govern
ComplianceIQ
3
Execute
CampaignIQ
4
Measure
MediaIQ
5
Optimize
BudgetIQ
*illustrative
Impact
10×
Improvement in Retail Media ROAS
By connecting creative, compliance, activation, and measurement with Helios, the company accelerated campaign execution, improved media performance, and made every marketing dollar more accountable.
#### 95% Faster Content Creation
AI-driven automation eliminated production bottlenecks that had previously made compliant creative for global campaigns take up to eight weeks per asset.
#### 2x Faster Marketing Insights
Ongoing measurement and budget reallocation enabled faster, data-backed investment decisions in place of half-yearly, after-the-fact reporting.
About Sigmoid
Sigmoid helps companies modernize data, transform business processes, and make better decisions using AI, to gain competitive advantage. Enterprises are able to unlock new revenue opportunities and improve operational efficiency by partnering with Sigmoid to build bespoke GenAI and agentic AI solutions powered by strong data foundations and contextual knowledge.
[www.sigmoid.com →](https://www.sigmoid.com)
Let's Get Started
Deploy Helios to unify creative, compliance, activation, and measurement on one AI-ready data foundation.
[Contact Us →](/cdn-cgi/l/email-protection#2f424e5d444a5b4641486f5c46484240464b014c4042)
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