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# Unlocking business value for CPGs with data and AI
**URL:** https://www.sigmoid.com/events/podcast/unlocking-business-value-for-cpgs-with-data-and-ai/
Date: 2025-08-20
Author: indrajeet Desai
Post Type: page
Summary: Podcast Unlocking business value for CPGs with data and AI GUEST SPEAKER Shankar Viswanathan Chief Commercial Officer | Sigmoid Watch episode 1...Read More...
---
Podcast
# Unlocking business value for CPGs with data and AI
GUEST SPEAKER
#### Shankar Viswanathan
Chief Commercial Officer | Sigmoid
[Watch episode 1](https://youtu.be/HS2ai8d9MoA?si=abVF-_dH4TQnegGn)
Aug 19, 2025 | Episode 1 | 35 mins
Reimagine with AI
In this debut episode of Reimagine with AI, Imteaz Ahamed sits down with Shankar Viswanathan, Chief Commercial Officer at Sigmoid, and former senior executive at Procter & Gamble to explore how AI is radically reshaping the future of CPG and retail. With 30+ years leading digital and commercial transformation, Shankar unpacks the hard truths about where CPG organizations are falling short and what it really takes to unlock AI-driven growth.
### Key topics covered:
- **How AI is transforming content, media, and shelf execution
- **Generative AI in R&D and demand forecasting
- **The one thing every company must do today to unlock AI’s value
- **The #1 transformation mistake senior leaders make
- **Reverse mentoring and why humility beats hierarchy
## Our podcast host
#### Imteaz Ahamed
Host | Ex- Reckitt
Imteaz Ahamed is a data-driven leader with 20 years of experience in eCommerce and marketing. He helps enterprises drive business performance and create competitive advantages by deploying digital strategies, developing innovation roadmaps and global operating models. He is also a podcaster and an international keynote speaker.
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