---
# Sigmoid & OpenX Partnership on Data Analytics Transformation
**URL:** https://www.sigmoid.com/press-release/sigmoid-partners-with-openx-on-data-analytics-transformation/
Date: 2020-09-09
Author: Sigmoid
Post Type: page
Summary: Sigmoid Partners With OpenX on Data Analytics Transformation Sigmoid enhances Google’s BigQuery performance using its proprietary NitroDB Query Acceleration Framework to upgrade...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/09/partners-with-openx-on-data-analytics-transformation-opt.jpg
---
# Sigmoid Partners With OpenX on Data Analytics Transformation
Sigmoid enhances Google’s BigQuery performance using its proprietary NitroDB Query Acceleration Framework to upgrade and accelerate OpenX’s reporting experience
SAN FRANCISCO, Sept. 3, 2020 — [Sigmoid](https://c212.net/c/link/?t=0&l=en&o=2907330-1&h=2849460585&u=http%3A%2F%2Fwww.sigmoid.com%2F&a=Sigmoid), a leading end-to-end data solutions company, today announced the results of its latest project with [OpenX](https://c212.net/c/link/?t=0&l=en&o=2907330-1&h=297066521&u=https%3A%2F%2Fwww.openx.com%2F&a=OpenX) – the world’s largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX’s partners and employees. Sigmoid’s powerful real-time data analytics solution [Sigview](/accelerators/sigview/) has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data.
“Sigmoid, with its extensive experience in the ad-tech industry and programmatic data, has been our long-term data engineering and reporting solution partner. They contributed greatly to our migration to Google Cloud Platform (GCP) and have been key partners to OpenX,” said [Paul Ryan](https://c212.net/c/link/?t=0&l=en&o=2907330-1&h=2848828858&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fptryan123%2F&a=Paul+Ryan), CTO, OpenX.
In the second quarter of 2020, OpenX decided to consolidate and migrate multiple technology platforms and data pipelines to Google’s centralized BigQuery data lake. This significantly enhanced their customer experience while decreasing operational expense. Pivoting to a new technological change, OpenX trusted Sigmoid to start initial assessment and a performance benchmarking exercise.
“We have delivered successful solutions to businesses globally on a broad spectrum of cloud and open-source technologies. Developing systems on Google Cloud Platform (GCP) and adaptable open-source platforms is one of our core strengths,” said [Mayur Rustagi](https://c212.net/c/link/?t=0&l=en&o=2907330-1&h=2865597183&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Frustagi%2F&a=Mayur+Rustagi), co-founder and Chief Technical Officer, Sigmoid.
Sigmoid collaborated with OpenX to implement its reporting solution Sigview to run on top of Google’s BigQuery, leveraging Sigmoid’s proprietary platform NitroDB. The solution can handle over 20,000 users on a daily basis with 100 concurrent users, data size of 4-5 PB per year and query response time of 2-4 Sec. It also achieved outstanding results with customized NitroDB and BigQuery setup being better than Spark + DataProc cluster in both ROI (40% Better ROI) and Performance (7x Faster).
“Working with a high-tech company like OpenX comes with many advantages and a lot of learning. We are glad that we got an opportunity to enhance our product and also prove our data engineering expertise working with them. Our team is driven to solve the most challenging engineering problems and we are excited to create more breakthroughs in the future,” added Mayur.
## About Sigmoid
Sigmoid is a leading data solutions company backed by Sequoia Capital. Sigmoid offers best-in-class services in the end-to-end data value chain spanning across Data Science, Data Engineering and Data DevOps. Sigmoid’s consultative data-first approach has a proven record of accelerating the digital transformation journeys for F500 enterprises. With expertise in open-source and cloud technologies, we specialize in building solutions at speed and scale that consistently translate to successful business outcomes.
## Media Contact
Raghavendra Pratap Singh
[[email protected]](mailto:[email protected])
Sigmoid, with its extensive experience in the ad-tech industry and programmatic data, has been our long term data engineering and reporting solution partner, They contributed greatly to our migration to Google Cloud Platform (GCP) and have been key partners to OpenX.
### Paul Ryan
#### CTO, OpenX
[lc_get_post post_type="lc_section" slug="transform-data-common-footer-cta"]
---
## Navigation
- [WordPress.org](https://wordpress.org/)
- [Documentation](https://wordpress.org/documentation/)
- [Learn WordPress](https://learn.wordpress.org/)
- [Support](https://wordpress.org/support/forums/)
- [Feedback](https://wordpress.org/support/forum/requests-and-feedback)
- [Sigmoid](https://www.sigmoid.com/)
- [Community](https://community.wpmanageninja.com/portal/space/fluent-forms/home)
- [Docs](https://wpmanageninja.com/docs/fluent-form/)
- [Developer Docs](https://developers.fluentforms.com/)
- [Documentation](https://imagify.io/documentation/)
- [Rate Imagify on WordPress.org](https://wordpress.org/support/view/plugin-reviews/imagify?rate=5#postform)
- [Manage](admin.php?page=litespeed)
- [Settings](admin.php?page=litespeed-cache)
- [Image Optimization](admin.php?page=litespeed-img_optm)
- [Company](/about-sigmoid)
- [Newsroom](/newsroom)
- [Life at Sigmoid](/careers)
- [Takshashila](/takshashila)
- [Contact Us](/contact-us)
- [AI Strategy Blueprint your AI advantage](/enterprise-ai-strategy/)
- [Generative AI Drive innovation with Generative AI](/generative-ai/)
- [Responsible AI Build trust with ethical AI practices](/responsible-ai-in-enterprise/)
- [Agentic AI Reshape business with scalable agentic systems](/agentic-ai-solutions/)
- [AI Managed Services Ensure reliable AI performance](/ai-managed-services/)
- [Advanced Analytics Transform your business with data-driven insights](/advanced-data-analytics-solutions/)
- [Start Assessment](/agentic-ai-readiness-index/)
- [Data Strategy Strong data foundations for scalable AI](/data-analytics-strategy/)
- [Data Management Leverage data as a strategic asset](/ai-data-management-services/)
- [Data Ops Automate data for speed and quality](/data-devops/)
- [Data Engineering Deliver insights faster with scalable pipelines](/data-engineering/)
- [Cloud Transformation Modernize data to maximise efficiency](/cloud-migration/)
- [Download Whitepaper](/ebooks-whitepapers/building-data-products-in-a-data-mesh-to-drive-business-value/)
- [Data Modeling Structure data for better decisions](/data-modeling-services/)
- [Data Visualization Transform data into actionable stories](/data-visualization-service/)
- [BI Migration Enhance decision making with modern BI tools](/bi-migration/)
- [Data Observability Build trust with healthy, accurate data](/data-observability/)
- [Automated Insights Make smarter decisions with auto-generated insights](/automated-insights/)
- [Download Whitepaper](/ebooks-whitepapers/power-bi-hacks/)
- [CPG & Retail End-to-end analytics for planning, operations, and commercial excellence](/industries/cpg-analytics/)
- [Life Sciences Trusted intelligence across clinical, commercial, and operational workflows](/industries/life-sciences/)
- [Financial Services AI-powered analytics for risk, compliance and customer experience](/industries/banking-financial-analytics-services/)
- [Read case study](/case-studies/data-clean-room-enables-real-time-insights-to-improve-operational-efficiency/)
- [MediaIQ Advanced platform for in-flight marketing measurement](/accelerators/sigmoid-mediaiq-multi-touch-attribution-tool/)
- [CampaignIQ AI-driven platform for optimized campaign budget allocation](/accelerators/sigmoid-campaigniq/)
- [AssistBot GenAI email assistant that automates human-like responses](/accelerators/sigmoid-assistbot-for-ai-email-assistant/)
- [CreativeBot GenAI tool for personalized and brand-aligned creative design](/accelerators/sigmoid-creativebot/)
- [SocialBot GenAI platform to analyze digital conversations and trends](/accelerators/#marketing|socialbot)
- [DemandIQ Predict trends accurately and optimize inventory management](/accelerators/sigmoid-demandiq/)
- [NetworkIQ Track and optimize logistics operations in real-time to quickly address disruptions](/accelerators/sigmoid-networkiq/)
- [SupplyIQ End-to-end platform to optimize supply chain operations](/accelerators/sigmoid-supplyiq/)
- [ProcurementIQ Automated procurement operations for maximum savings, compliance and efficiency](/accelerators/sigmoid-procurementiq/)
- [RapidML Accelerated deployment for machine learning models](/accelerators/sigmoid-rapidml/)
- [DataGuard Comprehensive platform for proactive data quality management](/accelerators/data-quality-tool-sigmoid-dataguard/)
- [CloudPulse Cloud cost optimization platform with multi-cloud management](/accelerators/sigmoid-cloudpulse/)
- [RAPID GenAI foundation with built-in governance and cost clarity](/accelerators/sigmoid-rapid/)
- [AnalyticsBot GenAI based platform to streamline decision-making in analytics](/accelerators/sigmoid-analyticsbot/)
- [DataConnect Seamlessly ingest, integrate and harmonize data from diverse sources](/accelerators/sigmoid-dataconnect/)
- [Reconica AI-powered data harmonization and reconciliation engine](/accelerators/sigmoid-reconica/)
- [ConverseBot GenAI driven insights generation for automated insights from reports](/accelerators/#sales|conversebot)
- [iNRM Cross-lever revenue growth optimization platform](/accelerators/sigmoid-inrm/)
- [AssortmentIQ Optimize shelf layouts and assortment mix at scale with AI-based insights](/accelerators/sigmoid-assortmentiq/)
- [Read Whitepaper](/ebooks-whitepapers/building-agentic-ai-chatbots-for-business-process-transformation/)
- [Listen Podcast](/events/podcast/how-jack-in-the-box-is-redefining-personalization-and-supply-chain-with-ai/)
- [Blogs](/blogs/)
- [White Papers](/ebooks-whitepapers/)
- [Case Studies](/case-studies/)
- [Podcast](/events/podcast/#Podcasts)
- [Read Blog](/blogs/the-genai-adoption-triad-responsibility-ethics-and-explainability/)
- [ConverseBot](/accelerators/#sales|conversebot/)
---
## Footer Links
- [Talk to our AI experts](/contact-us/)
- [AI Strategy](/enterprise-ai-strategy/)
- [Agentic AI](/agentic-ai-solutions/)
- [Generative AI](/generative-ai/)
- [AI Managed Services](/ai-managed-services/)
- [Responsible AI](/responsible-ai-in-enterprise/)
- [Advanced Analytics](/advanced-data-analytics-solutions/)
- [Data Strategy](/data-analytics-strategy//)
- [Data Engineering](/data-engineering/)
- [Data Management](/ai-data-management-services/)
- [Cloud Transformation](/cloud-transformation/)
- [Data Ops](/data-devops/)
- [Data Visualization](/data-visualization-service/)
- [Automated Insights](/automated-insights/)
- [BI Migration](/bi-migration/)
- [Data Modeling](/data-modeling-services/)
- [Data Observability](/data-observability/)
- [CPG & Retail](/industries/cpg-analytics/)
- [Financial Services](/industries/banking-financial-analytics-services/)
- [Life Sciences](/industries/life-sciences/)
- [Case Studies](/case-studies/)
- [Thought Leadership](/ebooks-whitepapers/)
- [Blogs](/blogs/)
- [Company](/about-sigmoid/)
- [Newsroom](/newsroom/)
- [Accelerators](/accelerators/)
- [Careers](/careers/)
- [Privacy Policy |](/privacy-policy/)
- [Cookie Policy](/cookie-policy/)