Articles2019-03-06T11:07:15+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

Why Open Source is the Future of Big Data Analytics

March 12th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why Open Source is the Future of Big Data Analytics We live in a technologically advanced society, a society where people from all age groups are connected together, use technology for their betterment and different day to day purposes. Today we generate so much data that around 2.7 zettabyte of information is available over the internet. Accessibility to this data has

Difference between Programmatic Advertising and RTB

March 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Difference between Programmatic Advertising and RTB Programmatic is a fast-growing part of buying and selling media used by people to categorize everything from behavioral and intent-based targeting to real-time bidding. According to ZenithOptimedia Marketing Forecasts, it will increase to shocking 31% as compared to other digital channels, will account for 51% of expenditure and will eventually rise to 58% expenditure in 2017.

Apache Spark for Real-time Analytics

February 13th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Apache Spark for Real-time Analytics Apache Spark is the hottest analytical engine in the world of Big Data. In our previous post: Hadoop and Data Analytics, we spoke about Hadoop, Data Analytics and their associated benefits. Today, we will cover Apache Spark and its importance, as part of Real-Time Analytics. Apache Spark is an open source fast engine, for large-scale data

Hadoop and Data Analytics

January 15th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Hadoop and Data Analytics Given a clear connection between Big Data and the IoT, it isn’t really a surprise that Data Analytics is emerging as one of the fastest growing sectors. Data from Big Conglomerates to small-scale business is analyzed to take insights which can help in improving the strategies and overall business. So, what is Big Data? According to Gartner,

How to connect more with your Retail Customers?

November 30th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. How to connect more with your Retail Customers? In today’s world of data-centric products and services, success metric for organizations has shifted to the alignment of the services with customer’s behavior and pattern. The more you know and understand your customer and provide service according to his needs especially “what he really wants”, makes him closer to conversion. Today, consumers are not

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only is enhancing the user experience but is also driving the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today when people of all

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered that after uploading your picture with friends on Facebook, it automatically suggests you to tag them? Or while surfing Netflix if you have watched let's say Batman, it suggests you watch Superman too? Or you are trying to buy a pair of jeans on Amazon of Levis, and they start telling you

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the knowledge about the shop and of each product shop has to offer. The sales rep had all information like when there will be a demand when to push sales when to give discounts or the promotional offers. But

Why Open Source is the Future of Big Data Analytics

March 12th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why Open Source is the Future of Big Data Analytics We live in a technologically advanced society, a society where people from all age groups are connected together, use technology for their betterment and different day to day purposes. Today we generate so much data that around 2.7 zettabyte of information is available over the internet. Accessibility to this data has

Difference between Programmatic Advertising and RTB

March 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Difference between Programmatic Advertising and RTB Programmatic is a fast-growing part of buying and selling media used by people to categorize everything from behavioral and intent-based targeting to real-time bidding. According to ZenithOptimedia Marketing Forecasts, it will increase to shocking 31% as compared to other digital channels, will account for 51% of expenditure and will eventually rise to 58% expenditure in 2017.

Apache Spark for Real-time Analytics

February 13th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Apache Spark for Real-time Analytics Apache Spark is the hottest analytical engine in the world of Big Data. In our previous post: Hadoop and Data Analytics, we spoke about Hadoop, Data Analytics and their associated benefits. Today, we will cover Apache Spark and its importance, as part of Real-Time Analytics. Apache Spark is an open source fast engine, for large-scale data

Hadoop and Data Analytics

January 15th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Hadoop and Data Analytics Given a clear connection between Big Data and the IoT, it isn’t really a surprise that Data Analytics is emerging as one of the fastest growing sectors. Data from Big Conglomerates to small-scale business is analyzed to take insights which can help in improving the strategies and overall business. So, what is Big Data? According to Gartner,

How to connect more with your Retail Customers?

November 30th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. How to connect more with your Retail Customers? In today’s world of data-centric products and services, success metric for organizations has shifted to the alignment of the services with customer’s behavior and pattern. The more you know and understand your customer and provide service according to his needs especially “what he really wants”, makes him closer to conversion. Today, consumers are not

A/B testing + Personalization = Better Customer Experience

November 28th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A/B testing + Personalization = Better Customer Experience Personalization is the new powerful trend that not only is enhancing the user experience but is also driving the e-commerce and retail industry. Be it increase in customer engagement, improvement in conversion rates, increase in sales or growth of revenue, personalization does it all. Today when people of all

Why companies are investing in Data Science?

November 27th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why companies are investing in Data Science? Over the last 5 years, there has been a lot of hype in the media revolving the word “Data Science”. It was a topic for breakfast, skepticism, and confusion in the tech world. Little do people know it will become a paradigm shift for data analytics and “Data Scientist” will become the sexiest job

Why people recommend recommendation engines?

November 26th, 2018|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why people recommend recommendation engines? Have you ever wondered that after uploading your picture with friends on Facebook, it automatically suggests you to tag them? Or while surfing Netflix if you have watched let's say Batman, it suggests you watch Superman too? Or you are trying to buy a pair of jeans on Amazon of Levis, and they start telling you

Importance of Demand Forecasting in Retail

November 25th, 2018|

Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. A seasoned veteran and consulting sales leader, Anush loves to write about technology and innovation. Anush Kumar Anush Kumar is the Director Consulting Sales at Sigmoid. Importance of Demand Forecasting in Retail Gone are the days when there was one sales rep with all the knowledge about the shop and of each product shop has to offer. The sales rep had all information like when there will be a demand when to push sales when to give discounts or the promotional offers. But