Articles2019-10-03T09:27:31+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

Big Data & Cloud – the perfect combination for business transformation!

July 2nd, 2019|

Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. He has a decade of experience in providing Data driven solutions for companies across AdTech, Retail & CPG in their digital transformation journey. Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. Big Data & Cloud - the perfect combination for business transformation! Even after its introduction to the world in the 1970s by IBM, “cloud” was still a term used more by weatherman than IT and system engineers. All that changed in 2006 when Google CEO Eric Schmidt introduced the term

Sigmoid’s 7 Step Approach for Project Success

June 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Sigmoid's 7 Step Approach for Project Success A scoping exercise is the holy grail of your data project success be it Data Science, Product or Data Engineering. In our last article, The most critical exercise that guarantees Big Data project success!, we discussed how without any structured scoping exercise you are heading toward a road of shallow project goals and project failure.

The most critical exercise that guarantees Big Data project success!

May 24th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. The most critical exercise that guarantees Big Data project success Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at astonishing rates. Be it product development, roll-outs & upgrades, system maintenance all these projects consume tremendous efforts and resources over a certain period of time. According to a report by

CDP vs CRM: The Key Differences you need to know in 2019

April 16th, 2019|

Raghavendra Pratap SinghRaghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra SinghHe is the Assistant Marketing Manager at Sigmoid.CDP vs CRM: The Key Differences you need to know in 2019 Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer data at our disposal today, it’s not strange to see Customer Data Platform (CDP) gaining momentum across different domains like MarTech, Retail, and many others. CDP is the golden nugget that marketers were

Customer Data Platform (CDP): A Need or Necessity?

April 3rd, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Customer Data Platform (CDP): A Need or Necessity? Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data, to data from ad impressions, purchases, product usage, it's everywhere. This data is collected in three ways: directly asking customers, by indirectly tracking customers or by simply adding other sources of customer data to

Why Open Source is the Future of Big Data Analytics

March 12th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why Open Source is the Future of Big Data Analytics Today we generate so much data that around 2.7 zettabyte of information is available over the internet. This number is rapidly increasing as more and more people get connected via multiple platforms. Access and insights from this data has changed the way people interact with technology, shifting the focus to data-driven

Difference between Programmatic Advertising and RTB

March 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Difference between Programmatic Advertising and RTB Programmatic is a fast-growing part of buying and selling media used by people to categorize everything from behavioral and intent-based targeting to real-time bidding. According to ZenithOptimedia Marketing Forecasts, it will increase to shocking 31% as compared to other digital channels, will account for 51% of expenditure and will eventually rise to 58% expenditure in 2017.

Apache Spark for Real-time Analytics

February 13th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Apache Spark for Real-time Analytics Apache Spark is the hottest analytical engine in the world of Big Data. In our previous post: Hadoop and Data Analytics, we spoke about Hadoop, Data Analytics and their associated benefits. In this article, we will cover Apache Spark and its importance, as part of Real-Time Analytics. Apache Spark is an open source fast engine, for large-scale

Hadoop and Data Analytics

January 15th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Hadoop and Data Analytics Given the clear connection between Big Data and IoT, it isn’t really a surprise that Data Analytics is emerging as one of the fastest growing economy. Data from Big Conglomerates to small-scale business is analyzed to capture insights which can help in redefining the enterprise strategies and improving business value. So, what is Big Data? According to

Big Data & Cloud – the perfect combination for business transformation!

July 2nd, 2019|

Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. He has a decade of experience in providing Data driven solutions for companies across AdTech, Retail & CPG in their digital transformation journey. Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. Big Data & Cloud - the perfect combination for business transformation! Even after its introduction to the world in the 1970s by IBM, “cloud” was still a term used more by weatherman than IT and system engineers. All that changed in 2006 when Google CEO Eric Schmidt introduced the term

Sigmoid’s 7 Step Approach for Project Success

June 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Sigmoid's 7 Step Approach for Project Success A scoping exercise is the holy grail of your data project success be it Data Science, Product or Data Engineering. In our last article, The most critical exercise that guarantees Big Data project success!, we discussed how without any structured scoping exercise you are heading toward a road of shallow project goals and project failure.

The most critical exercise that guarantees Big Data project success!

May 24th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. The most critical exercise that guarantees Big Data project success Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at astonishing rates. Be it product development, roll-outs & upgrades, system maintenance all these projects consume tremendous efforts and resources over a certain period of time. According to a report by

CDP vs CRM: The Key Differences you need to know in 2019

April 16th, 2019|

Raghavendra Pratap SinghRaghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra SinghHe is the Assistant Marketing Manager at Sigmoid.CDP vs CRM: The Key Differences you need to know in 2019 Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer data at our disposal today, it’s not strange to see Customer Data Platform (CDP) gaining momentum across different domains like MarTech, Retail, and many others. CDP is the golden nugget that marketers were

Customer Data Platform (CDP): A Need or Necessity?

April 3rd, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Customer Data Platform (CDP): A Need or Necessity? Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data, to data from ad impressions, purchases, product usage, it's everywhere. This data is collected in three ways: directly asking customers, by indirectly tracking customers or by simply adding other sources of customer data to

Why Open Source is the Future of Big Data Analytics

March 12th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Why Open Source is the Future of Big Data Analytics Today we generate so much data that around 2.7 zettabyte of information is available over the internet. This number is rapidly increasing as more and more people get connected via multiple platforms. Access and insights from this data has changed the way people interact with technology, shifting the focus to data-driven

Difference between Programmatic Advertising and RTB

March 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Difference between Programmatic Advertising and RTB Programmatic is a fast-growing part of buying and selling media used by people to categorize everything from behavioral and intent-based targeting to real-time bidding. According to ZenithOptimedia Marketing Forecasts, it will increase to shocking 31% as compared to other digital channels, will account for 51% of expenditure and will eventually rise to 58% expenditure in 2017.

Apache Spark for Real-time Analytics

February 13th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Apache Spark for Real-time Analytics Apache Spark is the hottest analytical engine in the world of Big Data. In our previous post: Hadoop and Data Analytics, we spoke about Hadoop, Data Analytics and their associated benefits. In this article, we will cover Apache Spark and its importance, as part of Real-Time Analytics. Apache Spark is an open source fast engine, for large-scale

Hadoop and Data Analytics

January 15th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Hadoop and Data Analytics Given the clear connection between Big Data and IoT, it isn’t really a surprise that Data Analytics is emerging as one of the fastest growing economy. Data from Big Conglomerates to small-scale business is analyzed to capture insights which can help in redefining the enterprise strategies and improving business value. So, what is Big Data? According to