Customer Analytics

Create deep and meaningful customer interactions across marketing channels

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Empowering marketers with predictive analytics to create relevant experiences for the connected customer

Understanding the customer is at the heart of every business. Analyzing the massive data that is created during customer interaction with brands across various stages of the purchase funnel is a crucial step to offer customer-centric products and services. Sigmoid’s customer analytics solutions provide detailed insights to carry deep data-driven segmentation and improve customer engagement. With predictive and prescriptive analytics, marketers can formulate targeted customer engagement strategies, plan marketing spends and deliver quality insights on consumer behavior to product development teams.

Smarter consumer insights with advanced analytics

Acquire

  • Customer segmentation
  • Shopper insights
  • Customer journey mapping

Engage

  • Voice of the customer
  • Personalization
  • Customer experience

Grow

  • Pricing and promotions
  • Customer Lifetime Value
  • Churn analysis
Marketing Analytics

Strengthen your business with marketing analytics

Looking to enhance delivery of tailored messaging to the right customer at the right time? Leverage data and predictive analytics for faster insights and higher ROMI by providing a multi-channel view of the customer to your marketing team.

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Customer success stories

Insights and perspectives

Podcast
Multi-touch attribution with Reckitt, Sigmoid
Infographic
Marketing optimization in the new normal
Whitepaper
A guide to effective marketing analytics

Customer testimonial

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