Customer Analytics
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Empowering marketers with predictive analytics to create relevant experiences for the connected customer
Understanding the customer is at the heart of every business. Analyzing the massive data that is created during customer interaction with brands across various stages of the purchase funnel is a crucial step to offer customer-centric products and services. Sigmoid’s customer analytics solutions provide detailed insights to carry deep data-driven segmentation and improve customer engagement. With predictive and prescriptive analytics, marketers can formulate targeted customer engagement strategies, plan marketing spends and deliver quality insights on consumer behavior to product development teams.
Unlock consumer insights with data and AI
Acquire
- Customer segmentation
- Shopper insights
- Customer journey mapping
Engage
- Voice of the customer
- Personalization
- Customer experience
Grow
- Pricing and promotions
- Customer Lifetime Value
- Churn analysis
Strengthen your business with marketing analytics
Looking to enhance delivery of tailored messaging to the right customer at the right time? Leverage data and predictive analytics for faster insights and higher ROMI by providing a multi-channel view of the customer to your marketing team.
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Customer success stories
Churn analytics leads to better targeting and personalized marketing, improving customer retention by 70% for a DTC brand
- 2.5x higher accuracy of predicting churn
- 70% improvement in customer retention
- Automatically ingested data from 10 sources
Adaptive customer identity graphs improves match rate by 11% for a consumer behavioral data for a consumer insights platform
- 3.6 Bn data points analyzed annually
- Data from 65K+ websites
- Deep drill down on insights automated reporting
Multi-touch attribution with Reckitt, Sigmoid
Marketing optimization in the new normal
