Marketing Analytics

Leverage data and predictive analytics for faster insights

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Let insights lead the way to higher marketing ROI

Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Sigmoid’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.

Strengthen your business with marketing analytics

Measure

  • Brand impact
  • Multi-touch attribution
  • Marketing mix modeling

Optimize

  • Personalized recommendations
  • Campaign optimization
  • A/B testing

Insights

  • Market segmentation, audience analysis
  • Social media analytics
  • Pricing and promotions strategy
Customer Analytics

Smarter consumer insights with advanced analytics

Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.

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Customer success stories

Accelerator

Multi-Touch Attribution

Our accelerator enables in-flight campaign optimization with real-time insights. With interactive dashboards at a faster refresh rate, we help you understand your media spend and improve ROMI.

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Insights and perspectives

Podcast

Multi-touch attribution with Reckitt, Sigmoid

Infographic

Marketing optimization in the new normal

Whitepaper

A guide to effective marketing analytics

Customer testimonials

Do more with less of your marketing budget!

With marketing analytics influencing over 50% of major decisions, find out how you can improve ROMI using data engineering and AI.

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