Marketing Analytics
Leverage data and predictive analytics for faster insightsHome / Who we serve / By Function - Marketing
Let insights lead the way to higher marketing ROI
Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Sigmoid’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.
Strengthen your business with Sigmoid's marketing analytics consulting
Measure
- Multi-touch attribution
- Marketing mix modeling
- Brand impact
Optimize
- Campaign optimization
- Personalized recommendations
- A/B testing
Insights
- Pricing and promotions strategy
- Market segmentation, audience analysis
- Social media analytics
Smarter consumer insights with advanced analytics
Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.
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Customer success stories
11% improvement in ROMI with Multi-Touch Attribution, enabling in-flight campaign optimization for leading CPG firm
- MTA model scaled across 23+ brands
- Faster dashboard refresh rates with weekly MTA reports
- 85% cost savings in comparison with similar reports
Centralized data lake with automated data ingestion from 30+ sources to enable faster marketing analytics for a major F&B brand
- 50% faster data collection and enrichment
- 2.5x faster time to insights for marketing team
- Automatically ingested data from 30+ sources
Multi-Touch Attribution
Our accelerator enables in-flight campaign optimization with real-time insights. With interactive dashboards at a faster refresh rate, we help you understand your media spend and improve ROMI.
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Insights and perspectives
Multi-touch attribution with Reckitt, Sigmoid
Marketing optimization in the new normal
