Marketing Analytics

Leverage data and predictive analytics for faster insights

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Let insights lead the way to higher marketing ROI

Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Sigmoid’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.

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Customer Analytics

Smarter consumer insights with advanced analytics

Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.

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Customer success stories

Accelerator

Multi-Touch Attribution

Our accelerator enables in-flight campaign optimization with real-time insights. With interactive dashboards at a faster refresh rate, we help you understand your media spend and improve ROMI.

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Insights and perspectives

Podcast

Multi-touch attribution with Reckitt, Sigmoid

Infographic

Marketing optimization in the new normal

Whitepaper

A guide to effective marketing analytics

Customer testimonials

Do more with less of your marketing budget!

With marketing analytics influencing over 50% of major decisions, find out how you can improve ROMI using data engineering and AI.

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FAQs

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Marketing analytics, powered by accelerators like multi-touch attribution, provides a comprehensive view of how different touchpoints contribute to conversions along a customer's journey. It allows businesses to track campaign metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS), in real time. By analyzing this data, you can identify underperforming elements, adjust targeting parameters, refine ad creatives, and allocate budget to the most effective channels and segments.

Marketing analytics plays a pivotal role in enhancing campaign ROI by providing valuable insights into campaign performance. Marketing data analysis enables marketers to identify which strategies, channels, and content are driving the best results. This data-driven approach allows for more informed decision-making, optimized budget allocation, and targeted efforts. Additionally, predictive analytics can forecast future campaign outcomes, enabling timely strategy adjustments. By continuously monitoring and adjusting campaigns based on analytics companies can achieve higher conversion rates.

Marketing analytics involves the analysis of customer behavior, preferences, and interactions with your brand. It helps businesses understand individual customer profiles, their journey stages, and content engagement. This information enables the creation of tailored marketing messages, product recommendations, and offers, enhancing the relevance of interactions. Through predictive analytics, it can anticipate customer needs in real-time, enabling proactive personalization. Overall, marketing analytics empowers businesses to deliver precisely targeted and engaging experiences that foster customer loyalty

Marketing analytics processes data from various sources, including website interactions, social media engagement, email responses, and purchase history to provide valuable insights into customer behavior and preferences. By examining patterns and trends in this data, you can gain a deeper understanding of how customers interact with your brand, what products or services they prefer, and what factors influence their purchasing decisions. It helps businesses create tailored marketing strategies, messaging, and product offerings that align with customer expectations and needs. It is the ultimate tool to drive higher engagement and conversion rates while enhancing overall customer satisfaction.

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Do more with less of your marketing budget!

With marketing analytics influencing over 50% of major decisions, find out how you can improve ROMI using data engineering and AI.

Let's connect