Media and Digital Advertising

Actionable insights to improve campaign performance

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Optimize your advertising spends in near real-time

Deriving real-time and accurate insights about the advertising and media ecosystem is the turning point to realizing a sales lift of 20%-30%. Sigmoid’s data analytics services help companies decipher quick, actionable insights that solve challenges of campaign optimization, ad inventory optimization, win-rate prediction, and more. We have also developed a full-stack real-time analytics tool, Sigview, to analyze and report advertising performance across media platforms.

Advertising analytics to maximize revenue

  • Bid price and revenue optimization
  • Sales forecasting
  • Campaign optimization
Case Study

Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.

Read case study
  • Yield and floor price optimization
  • Fill rate improvement
  • Inventory discovery
Case Study

See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.

Read case study
  • Profitable exchange identification
  • Latency improvements
  • Header bidding partner evaluation
Case Study

Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.

Read case study

Buyers, DSPs and Networks

  • Bid price and revenue optimization
  • Sales forecasting
  • Campaign optimization
Case Study

Find out how we helped a market-leading demand-side platform improve its targeting with segmentation for 50% improvement in campaign speed.

Read case study

Exchanges and SSPs

  • Yield and floor price optimization
  • Fill rate improvement
  • Inventory discovery
Case Study

See how we helped a large advertising exchange ingest 150 BN rows of data daily to enable 15x faster data processing and save $2.5 MN annually.

Read case study

Publishers

  • Profitable exchange identification
  • Latency improvements
  • Header bidding partner evaluation
Case Study

Explore how we helped a top AdTech firm scale their platform to ingest data from different sources, query it in under 3 secs and enhance transparency for all users.

Read case study
Accelerator

Sigview

A real-time data analytics tool for the media and advertising industry. Custom built on Apache Spark, it is designed to analyze billions of ad impressions within seconds, optimize advertising campaigns and generate revenue opportunities with real-time insights.

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Media Analytics

Increased competition among online entertainment platforms has made customer churn one of the most significant concerns for online media platforms. Data analytics helps entertainment platforms across the value chain components such as studio, product, content, operations, and marketing teams gain insight and perform contextual analysis. It helps drive up subscriptions and identify what the audience wants, strengthening their experience with members, partners, and business stakeholders.

  • Content development (audience insights/analytics)
  • CLTV improvement
  • Personalized recommendation engines
  • Real-time trends visualization

Customer success stories

Insights and perspectives

Blog
Balancing data privacy and personalization with marketing analytics
Whitepaper
How data engineering amplifies business value of advanced analytics
Webinar
Marketing optimization in the new normal

Customer testimonials

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