Blogs 2018-11-30T11:34:40+00:00
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An extensive list of technical & business oriented topics discussed in detail by some of the experts in the field. We’ll help you gain a simplistic understanding of analytics.

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Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

Migration from Metamarkets to SigView

By | November 8th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Migration from Metamarkets to SigView An acquisition can leave clients vulnerable to disruption of existing workflow and process dependent on the company, which results in subsequent loss of proper functioning, financial and loss of the client’s end-users. The recent acquisition of Metamarkets by Snap has left many users looking for action plan for moving to an alternate reliable analytics platform. The best

Why B2B Marketers need “Interactive” Analytics Platform?

By | October 26th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data. Capturing

Enhance DFP reporting through Interactive Dashboards

By | October 17th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Enhance DFP reporting through Interactive Dashboards Build quick interactive dashboards on your existing data sets and DFP campaigns through Sigmoid’s Real Time Analytics Solutions! Sigmoid is a specialized company in Big Data Analytics. Our offering, SigView, is a fully managed interactive analytics platform which can ingest, store and analyze all your data in real-time. This helps you extract actionable insights from your

Big Data: A Gear Up for Cab’s Big Boys?

By | August 24th, 2017|

Aakash B Aakash is a Pre-Sales Consultant, His work revolves around managing existing clientele & generating insight into potential new business venture opportunities. Aakash B He works as Pre-Sales Consultant in Sigmoid Big Data: A Gear Up for Cab’s Big Boys? Gone are those days when folks would have to stand and wait for taxis or cabs to pick them up and drop them to their destinations. Now, it’s on their fingertips. Cabs are, well and truly, only a touch away. It has indeed become so easy. No more hollering or wasting your time.

5 Threats every Programmatic Advertiser deals with

By | July 6th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 5 Threats every Programmatic Advertiser deals with Change is always welcomed as an upgrade from age old business practices. However, as the time between evolutionary cycles has reduced, the amount of changes in various industries and marketplaces has far outpaced our ability to keep up with them. The programmatic advertising industry is no exception to this trend. With fast evolving methods, practices and

3 Simple Ways to Increase Spend at your Ad Exchange

By | May 23rd, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 3 Simple Ways to Increase Spend at your Ad Exchange We know that sales processes in an Ad exchange can be pretty demanding. The day of a demand generation sales team at ad exchanges starts from bringing in revenue to brainstorming new ideas to increase their daily targets of incoming ad spends. Driving your ad spend does not necessarily have to be a

Monitor Revenue changes with Frequent Alerts

By | May 10th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Monitor Revenue changes with Frequent Alerts Analyzing billions of data events in near real time seemed an impossible task until just a few years ago. With the advent of Programmatic advertising, the need to analyze large databases was felt across the digital advertising industry. Scalable analytical solutions then came into the picture to help advertisers with their daily Advertising analytics requirements and the

Scalable Solution for increasing header Bidding Demands

By | April 27th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Scalable Solution for increasing header Bidding Demands Header Bidding aka open bidding process for all bidders bidding at the same time has opened up a whole new pandora’s box of having to analyze millions of ad requests in real time and allotting the ad spot to the right winner. But finding out the winner among the rapidly increasing number of bids is pushing

Are you getting the best revenues from your Header Bidding Process?

By | April 21st, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Are you getting the best revenues from your Header Bidding Process? Header Bidding has been a hot topic of discussion since a couple of months and has been turning a lot of heads in the programmatic advertising industry. As we explained in our previous introductory blog to header bidding and why publishers across the world are going gaga over it, header bidding has

Migration from Metamarkets to SigView

By | November 8th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Migration from Metamarkets to SigView An acquisition can leave clients vulnerable to disruption of existing workflow and process dependent on the company, which results in subsequent loss of proper functioning, financial and loss of the client’s end-users. The recent acquisition of Metamarkets by Snap has left many users looking for action plan for moving to an alternate reliable analytics platform. The best

Why B2B Marketers need “Interactive” Analytics Platform?

By | October 26th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data. Capturing

Enhance DFP reporting through Interactive Dashboards

By | October 17th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Enhance DFP reporting through Interactive Dashboards Build quick interactive dashboards on your existing data sets and DFP campaigns through Sigmoid’s Real Time Analytics Solutions! Sigmoid is a specialized company in Big Data Analytics. Our offering, SigView, is a fully managed interactive analytics platform which can ingest, store and analyze all your data in real-time. This helps you extract actionable insights from your

Big Data: A Gear Up for Cab’s Big Boys?

By | August 24th, 2017|

Aakash B Aakash is a Pre-Sales Consultant, His work revolves around managing existing clientele & generating insight into potential new business venture opportunities. Aakash B He works as Pre-Sales Consultant in Sigmoid Big Data: A Gear Up for Cab’s Big Boys? Gone are those days when folks would have to stand and wait for taxis or cabs to pick them up and drop them to their destinations. Now, it’s on their fingertips. Cabs are, well and truly, only a touch away. It has indeed become so easy. No more hollering or wasting your time.

5 Threats every Programmatic Advertiser deals with

By | July 6th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 5 Threats every Programmatic Advertiser deals with Change is always welcomed as an upgrade from age old business practices. However, as the time between evolutionary cycles has reduced, the amount of changes in various industries and marketplaces has far outpaced our ability to keep up with them. The programmatic advertising industry is no exception to this trend. With fast evolving methods, practices and

3 Simple Ways to Increase Spend at your Ad Exchange

By | May 23rd, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 3 Simple Ways to Increase Spend at your Ad Exchange We know that sales processes in an Ad exchange can be pretty demanding. The day of a demand generation sales team at ad exchanges starts from bringing in revenue to brainstorming new ideas to increase their daily targets of incoming ad spends. Driving your ad spend does not necessarily have to be a

Monitor Revenue changes with Frequent Alerts

By | May 10th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Monitor Revenue changes with Frequent Alerts Analyzing billions of data events in near real time seemed an impossible task until just a few years ago. With the advent of Programmatic advertising, the need to analyze large databases was felt across the digital advertising industry. Scalable analytical solutions then came into the picture to help advertisers with their daily Advertising analytics requirements and the

Scalable Solution for increasing header Bidding Demands

By | April 27th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Scalable Solution for increasing header Bidding Demands Header Bidding aka open bidding process for all bidders bidding at the same time has opened up a whole new pandora’s box of having to analyze millions of ad requests in real time and allotting the ad spot to the right winner. But finding out the winner among the rapidly increasing number of bids is pushing

Are you getting the best revenues from your Header Bidding Process?

By | April 21st, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. Are you getting the best revenues from your Header Bidding Process? Header Bidding has been a hot topic of discussion since a couple of months and has been turning a lot of heads in the programmatic advertising industry. As we explained in our previous introductory blog to header bidding and why publishers across the world are going gaga over it, header bidding has