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Ad-Tech Campaign

Advanced Tutorials on Analytics for Programmatic Ad Campaign

By sujoyee chatterjee | July 19th, 2016

The wave of Programmatic Ad campaigns sweeps over the advertising industry, giving rise to a new era of coded creativity measured by algorithms to derive targeted outcomes.

Big Data & Cloud – the perfect combination for business transformation!

July 2nd, 2019|

Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. He has a decade of experience in providing Data driven solutions for companies across AdTech, Retail & CPG in their digital transformation journey. Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. Big Data & Cloud - the perfect combination for business transformation! Even after its introduction to the world in the 1970s by IBM, “cloud” was still a term used more by weatherman than IT and system engineers. All that changed in 2006 when Google CEO Eric Schmidt introduced the term

Sigmoid’s 7 Step Approach for Project Success

June 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Sigmoid's 7 Step Approach for Project Success A scoping exercise is the holy grail of your data project success be it Data Science, Product or Data Engineering. In our last article, The most critical exercise that guarantees Big Data project success!, we discussed how without any structured scoping exercise you are heading toward a road of shallow project goals and project failure.

The most critical exercise that guarantees Big Data project success!

May 24th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. The most critical exercise that guarantees Big Data project success Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at astonishing rates. Be it product development, roll-outs & upgrades, system maintenance all these projects consume tremendous efforts and resources over a certain period of time. According to a report by

Why B2B Marketers need “Interactive” Analytics Platform?

November 11th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data.

Migration from Metamarkets to SigView

November 8th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Migration from Metamarkets to SigView An acquisition can leave clients vulnerable to disruption of existing workflow and process dependent on the company, which results in subsequent loss of proper functioning, financial and loss of the client’s end-users. The recent acquisition of Metamarkets by Snap has left many users looking for action plan for moving to an alternate reliable analytics platform. The best

Why B2B Marketers need “Interactive” Analytics Platform?

October 26th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data. Capturing

Enhance DFP reporting through Interactive Dashboards

October 17th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Enhance DFP reporting through Interactive Dashboards Build quick interactive dashboards on your existing data sets and DFP campaigns through Sigmoid’s Real Time Analytics Solutions! Sigmoid is a specialized company in Big Data Analytics. Our offering, SigView, is a fully managed interactive analytics platform which can ingest, store and analyze all your data in real-time. This helps you extract actionable insights from your

Big Data: A Gear Up for Cab’s Big Boys?

August 24th, 2017|

Aakash B Aakash is a Pre-Sales Consultant, His work revolves around managing existing clientele & generating insight into potential new business venture opportunities. Aakash B He works as Pre-Sales Consultant in Sigmoid Big Data: A Gear Up for Cab’s Big Boys? Gone are those days when folks would have to stand and wait for taxis or cabs to pick them up and drop them to their destinations. Now, it’s on their fingertips. Cabs are, well and truly, only a touch away. It has indeed become so easy. No more hollering or wasting your time.

5 Threats every Programmatic Advertiser deals with

July 6th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 5 Threats every Programmatic Advertiser deals with Change is always welcomed as an upgrade from age old business practices. However, as the time between evolutionary cycles has reduced, the amount of changes in various industries and marketplaces has far outpaced our ability to keep up with them. The programmatic advertising industry is no exception to this trend. With fast evolving methods, practices and

Big Data & Cloud – the perfect combination for business transformation!

July 2nd, 2019|

Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. He has a decade of experience in providing Data driven solutions for companies across AdTech, Retail & CPG in their digital transformation journey. Sudeep Rao Sudeep is a Senior Pre-Sales Manager at Sigmoid. Big Data & Cloud - the perfect combination for business transformation! Even after its introduction to the world in the 1970s by IBM, “cloud” was still a term used more by weatherman than IT and system engineers. All that changed in 2006 when Google CEO Eric Schmidt introduced the term

Sigmoid’s 7 Step Approach for Project Success

June 5th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Sigmoid's 7 Step Approach for Project Success A scoping exercise is the holy grail of your data project success be it Data Science, Product or Data Engineering. In our last article, The most critical exercise that guarantees Big Data project success!, we discussed how without any structured scoping exercise you are heading toward a road of shallow project goals and project failure.

The most critical exercise that guarantees Big Data project success!

May 24th, 2019|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. The most critical exercise that guarantees Big Data project success Big projects with great teams fail. Yes, you read it correctly. Projects with proper funding clubbed together with great minds fail at astonishing rates. Be it product development, roll-outs & upgrades, system maintenance all these projects consume tremendous efforts and resources over a certain period of time. According to a report by

Why B2B Marketers need “Interactive” Analytics Platform?

November 11th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data.

Migration from Metamarkets to SigView

November 8th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Migration from Metamarkets to SigView An acquisition can leave clients vulnerable to disruption of existing workflow and process dependent on the company, which results in subsequent loss of proper functioning, financial and loss of the client’s end-users. The recent acquisition of Metamarkets by Snap has left many users looking for action plan for moving to an alternate reliable analytics platform. The best

Why B2B Marketers need “Interactive” Analytics Platform?

October 26th, 2017|

Rahul Nath Rahul Nath is the Business Analyst (Sales & Marketing) at Sigmoid. He is in charge of sales and marketing operations and performs data analysis. Rahul Nath He is the Business Analyst (Sales & Marketing) at Sigmoid. Why B2B Marketers need “Interactive” Analytics Platform? Bid Farewell to Static Reporting Screens; Say Hello to Interactive Dashboards! Business-to-Business (B2B) Marketing involves promotion of products or services to businesses or other organizations for use in general business operations. As the world goes increasingly digital, these marketing campaigns and programs generate exponentially huge volumes of data. Capturing

Enhance DFP reporting through Interactive Dashboards

October 17th, 2017|

Raghavendra Pratap Singh Raghavendra is the Assistant Marketing Manager at Sigmoid. He specializes in content marketing domains, digital and social media marketing. Raghavendra Singh He is the Assistant Marketing Manager at Sigmoid. Enhance DFP reporting through Interactive Dashboards Build quick interactive dashboards on your existing data sets and DFP campaigns through Sigmoid’s Real Time Analytics Solutions! Sigmoid is a specialized company in Big Data Analytics. Our offering, SigView, is a fully managed interactive analytics platform which can ingest, store and analyze all your data in real-time. This helps you extract actionable insights from your

Big Data: A Gear Up for Cab’s Big Boys?

August 24th, 2017|

Aakash B Aakash is a Pre-Sales Consultant, His work revolves around managing existing clientele & generating insight into potential new business venture opportunities. Aakash B He works as Pre-Sales Consultant in Sigmoid Big Data: A Gear Up for Cab’s Big Boys? Gone are those days when folks would have to stand and wait for taxis or cabs to pick them up and drop them to their destinations. Now, it’s on their fingertips. Cabs are, well and truly, only a touch away. It has indeed become so easy. No more hollering or wasting your time.

5 Threats every Programmatic Advertiser deals with

July 6th, 2017|

Rachayeta Singla Rachayeta Singla is the Content Marketing Manager at Sigmoid, working on content marketing domains, inbound marketing and PR operations. Rachayeta Singla She works as Content Marketing Manager in Sigmoid. 5 Threats every Programmatic Advertiser deals with Change is always welcomed as an upgrade from age old business practices. However, as the time between evolutionary cycles has reduced, the amount of changes in various industries and marketplaces has far outpaced our ability to keep up with them. The programmatic advertising industry is no exception to this trend. With fast evolving methods, practices and