Marketing Analytics
July 21, 2022
Real-time marketing measurement with multi-touch attribution for CPG
Digital marketers are looking for near-real-time intelligence on each customer touchpoint to optimize campaigns and create personalized customer experiences. Multi-touch...
September 24, 2021
Striking a Balance Between Data Privacy and Personalization with Marketing Analytics
The proliferation of digital media has already had a profound impact on how consumers engage with companies. More recently, the...
June 25, 2021
Online Marketing Spend Optimization for a CPG Brand on a Leading E-commerce Platform
To remain relevant and competitive in the market, a majority of CPG companies have shifted their focus on a deeper...
October 30, 2020
How To Improve Marketing ROI Using Multi-touch Attribution for CPG Brands
Reports suggest that the consumer packaged goods (CPG) industry will increase 5.2% to $19.40 billion in 2020, making it the...
April 16, 2019
CDP vs CRM: The Key Differences you need to know in 2019
Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer...
April 3, 2019
Customer Data Platform (CDP): A Need or Necessity?
Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data,...
August 29, 2017
Why B2B marketers need interactive analytics platform?
Your B2B marketing campaigns and programs generate a huge amount of data and dashboards are perhaps the best way to...