Marketing Analytics

July 21, 2022

Real-time marketing measurement with multi-touch attribution for CPG

Digital marketers are looking for near-real-time intelligence on each customer touchpoint to optimize campaigns and create personalized customer experiences. Multi-touch...

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September 24, 2021

Striking a Balance Between Data Privacy and Personalization with Marketing Analytics

The proliferation of digital media has already had a profound impact on how consumers engage with companies. More recently, the...

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June 25, 2021

Online Marketing Spend Optimization for a CPG Brand on a Leading E-commerce Platform

To remain relevant and competitive in the market, a majority of CPG companies have shifted their focus on a deeper...

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October 30, 2020

How To Improve Marketing ROI Using Multi-touch Attribution for CPG Brands

Reports suggest that the consumer packaged goods (CPG) industry will increase 5.2% to $19.40 billion in 2020, making it the...

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April 16, 2019

CDP vs CRM: The Key Differences you need to know in 2019

Marketers around the world agree that modern-day marketing depends on customer data. Since we have a large amount of customer...

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April 3, 2019

Customer Data Platform (CDP): A Need or Necessity?

Consumers today create a heap of data and digital footprints than ever before. Starting from geographical, transactional or behavioral data,...

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August 29, 2017

Why B2B marketers need interactive analytics platform?

Your B2B marketing campaigns and programs generate a huge amount of data and dashboards are perhaps the best way to...

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