Data Analytics

August 26, 2022

3 ways to enable an internal data monetization strategy

Companies across industries are making data monetization an important part of their strategy to drill down the data and crunch it to…

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July 21, 2022

Real-time marketing measurement with multi-touch attribution for CPG

Digital marketers are looking for near-real-time intelligence on each customer touchpoint to optimize campaigns and create personalized customer experiences. Multi-touch attribution (MTA)…

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July 18, 2022

3 ways data engineering and real-time data analytics can boost productivity on the factory floor

Maximizing productivity while ensuring highest product quality and sustainability has always been crucial for the manufacturing industry. Traditionally, manufacturers have relied on…

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July 12, 2022

Boosting ROI with data modernization: 8 questions from The CPG Guys podcast with Mayur Rustagi and Frank Cervi

In the digital era, organizations are surrounded by a huge data deluge from multiple sources in different formats. Data modernization helps CPG…

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June 15, 2022

How to setup Snowflake backup confirmation and alert notifications

Data backups are key to ensuring business continuity. However, it is important to track if the backups are successful with a notification…

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June 7, 2022

How to monitor and optimize Google cloud costs

According to a Gartner report, more than 70% of companies have migrated at least some of their workload to public cloud, and…

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March 30, 2022

Top 5 Model Training and Validation Challenges That Can be Addressed with MLOps

Digitalization turned from being an advantage into a necessity for organizations across the industries in the last couple of years. As the…

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March 24, 2022

Data-driven revenue growth management for CPGs

Consumer Packaged Goods (CPG) companies are undergoing massive transformation on multiple fronts — changing consumer behavior, new supply chain practices, increasing competition…

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February 14, 2022

Build a Winning Data Pipeline Architecture on the Cloud for CPG

The CPG industry has historically had little exposure to consumer data. But, with the surge in digitization and a shift in customer…

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December 28, 2021

Using Nginx Ingress Controller to Manage HTTP/1.1 and HTTP/2 Protocols

Load balancers are crucial to access applications through external sources. It acts as a reverse proxy and distributes network or application traffic…

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