Data Analytics
3 ways to enable an internal data monetization strategy
Companies across industries are making data monetization an important part of their strategy to drill down the data and crunch it to…
Real-time marketing measurement with multi-touch attribution for CPG
Digital marketers are looking for near-real-time intelligence on each customer touchpoint to optimize campaigns and create personalized customer experiences. Multi-touch attribution (MTA)…
3 ways data engineering and real-time data analytics can boost productivity on the factory floor
Maximizing productivity while ensuring highest product quality and sustainability has always been crucial for the manufacturing industry. Traditionally, manufacturers have relied on…
Boosting ROI with data modernization: 8 questions from The CPG Guys podcast with Mayur Rustagi and Frank Cervi
In the digital era, organizations are surrounded by a huge data deluge from multiple sources in different formats. Data modernization helps CPG…
How to setup Snowflake backup confirmation and alert notifications
Data backups are key to ensuring business continuity. However, it is important to track if the backups are successful with a notification…
How to monitor and optimize Google cloud costs
According to a Gartner report, more than 70% of companies have migrated at least some of their workload to public cloud, and…
Top 5 Model Training and Validation Challenges That Can be Addressed with MLOps
Digitalization turned from being an advantage into a necessity for organizations across the industries in the last couple of years. As the…
Data-driven revenue growth management for CPGs
Consumer Packaged Goods (CPG) companies are undergoing massive transformation on multiple fronts — changing consumer behavior, new supply chain practices, increasing competition…
Build a Winning Data Pipeline Architecture on the Cloud for CPG
The CPG industry has historically had little exposure to consumer data. But, with the surge in digitization and a shift in customer…
Using Nginx Ingress Controller to Manage HTTP/1.1 and HTTP/2 Protocols
Load balancers are crucial to access applications through external sources. It acts as a reverse proxy and distributes network or application traffic…