Marketing and Customer Analytics

Data-driven-revenue-growth-management-for-CPGs
March 24, 2022

Data-driven revenue growth management for CPGs

Consumer Packaged Goods (CPG) companies are undergoing massive transformation on multiple fronts — changing consumer behavior, new supply chain practices, increasing competition…

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Data Analytics For CPG
June 23, 2020

Data analytics for CPG in the COVID era

As of June 23, 2020, there are 9.2 million confirmed cases of COVID-19 worldwide and about 474,998 fatalities. When the virus started…

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Rise of Price Analytics
December 23, 2019

The rise and rise of price analytics!

Recently Netflix launched a Rs 199 ($2.8) mobile-only monthly plan in India. Reports suggest that after the release of the new mobile…

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