RGM

Revenue Growth Management graph
April 20, 2026

Rewiring Revenue Growth Management: Why CPGs must move beyond siloed execution

Key takeaways Siloed execution across pricing, promotions, assortment and trade investments is limiting RGM impact despite advanced analytics Fragmented data and disconnected…

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Buying a New Phone Online vs In-Store
May 27, 2025

Supercharging field sales effectiveness with data and AI

In the face of inflationary pressure, margin compression, and shifting buyer behavior, sales teams face mounting pressure to deliver greater results with…

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Trump Cards
May 22, 2025

Trump Cards: Turning tariffs uncertainty into competitive advantage

Tariff uncertainty has emerged as a key disruptor, often shifting abruptly and without warning. Under the current administration, tariff levels have reached…

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magnific remove human elements
June 10, 2024

Transforming commercial intelligence into action with AI-native RGM

Consumer goods companies have never had more commercial intelligence at their disposal. Pricing teams can measure elasticity at the SKU level. Trade…

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