GenAI-driven product claims development solution boosts R&D efficiency

Sigmoid helped a global consumer health brand transform its manual product claims development process into a scalable, scientific workflow across 20+ markets.

Business Scenario

A global consumer health brand recognized the need to shift from a traditional, intuition-based claims development process which hindered efficiency and product differentiation in a highly competitive market. Their claims generation process was fragmented and heavily manual, requiring coordination with multiple stakeholders from R&D, marketing, regulatory, and legal teams. It lacked a unified system to leverage the vast volume of consumer insights available through social media, product reviews, and user queries. As a result, the claims produced were often generic and did not reflect real consumer sentiment.

Sigmoid Solution

Sigmoid developed a GenAI-powered claims generation platform that leveraged unstructured consumer feedback to formulate strategic, relevant product claims. The solution was built on a unified platform architecture capable of ingesting unstructured consumer feedback data from e-commerce platforms, social media, and customer service surveys. The core of the system was built using advanced LLMs, which were optimized through multiple stages of fine-tuning.