ML-driven recommendation to power
real-time sales analytics

Developed an ML-based recommendation engine for inventory management
while recommending new products to boost retail sales growth

Business Challenge

The leading CPG company supplied their products to a large number of retail stores across Columbia. However, the stores lacked a common methodology for sell-out forecasting. In addition, the sell-in order quantity estimation process was quite basic and did not account for any short-term demand sensing components. Resultantly, stores were either understocked generating poor customer experience or overstocked with products expiring on the shelves. Another concern was the lack of a scalable method to identify whitespaces, i.e. the absence of a product at a store that has high sell-out potential.

Sigmoid Solution

We developed an ML-based order recommendation engine for the customer. The solution pulled data from SAP and CEN (3rd Party Syndicated data) for preprocessing and extracting features such as sales, products, POS, demographics, and others using Python creating a master pipeline. We then identified whitespaces and the current portfolio by generating a list of active products from the last six months of POS data for each store. Based on the collected data, the system used two primary ML techniques: a hybrid recommendation model for every store to suggest new products and a sell-out volume forecasting model to estimate optimal product quantity.

Download the Complete
Case Study here

Business Impact

Sigmoid’s recommendation engine delivered insights on what product to sell and how much to sell to each store. Along with ensuring the stock availability across stores, the customer was also able to fill up whitespaces.

1.5%

improvement in portfolio-level profitability

2%

points improvement in market share

66%

reduction in time spent on generating recommendations manually every week

Relevant Blogs

Data-driven Revenue Growth Management for CPGs thumbnail

Data-driven Revenue Growth Management for CPGs

Why Is Data Engineering Critical To CPG Marketing Success thumbnail

Why Is Data Engineering Critical To CPG Marketing Success

building data pipelines for CPG

Build a Winning Data Pipeline Architecture on the Cloud for CPG