As the world starts its recovery from COVID-19, Businesses are facing an unprecedented environment in what everyone is calling the new normal. Often a data-driven approach is used to challenge conventional methods, however, this new-normal confronts both techniques equally.
Some of the frustrations that most enterprises are grappling with currently:
- Uncertain times and changing consumer behavior patterns driven by health and fiscal environment
- Fluid Regulatory Environment
- Statistical models on historical data are no longer reliable