How Reckitt maximizes e-commerce sales through AI-driven targeting
March 30, 2023
11am EST (4 pm GMT)
$6 out of every $10 in media spending in the U.S. is allocated to digital. With so many brands vying for customers’ digital screen share, standing out from the crowd is a steep hill to climb. Consumer goods companies like Reckitt are increasingly leveling-up their artificial intelligence capabilities to more effectively analyze campaign data from platforms like Amazon, Walmart connect, Meta for business, target.com and more.
Join us in this webinar to know more about the tech fueling e-commerce success!
- The state of advertising on retail e-commerce platforms
- How Reckitt is leveraging machine learning to boost Amazon ROAS
- Refining and generating new audience segments
- The most important KPIs and how they’ve evolved
- How to use ML to influence audience selection, campaign budget and bid frequency.