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# How Reckitt Maximizes E-commerce Sales through AI-Driven Targeting
**URL:** https://www.sigmoid.com/events/how-reckitt-maximizes-e-commerce-sales-through-ai-driven-targeting/
Date: 2023-06-02
Author: Sigmoid
Post Type: page
Summary: Webinar on-demand How Reckitt maximizes e-commerce sales through AI-driven targeting Retail media networks are becoming the next big digital advertising channel. Almost...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/09/event-how-reckitt-maximizes-e-commerce-sales-through-ai-driven-targeting-opt.jpg
---
Webinar on-demand
# How Reckitt maximizes e-commerce sales through AI-driven targeting
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Retail media networks are becoming the next big digital advertising channel. Almost 9 of the 10 largest retailers in the US (including Amazon, Kroger, Target, Walgreens, and Home Depot) operate their own media networks now. Global retail media ad spend is forecasted to be ~$122bn in 2023, having achieved double-digit growth every year since 2014.
Due to the growing popularity of online shopping, retail media advertising can offer consumer product brands the opportunity to leverage digital spaces to engage consumers in their purchase journey at the point of sale/digital shelf. Investing in retail media advertising necessitates brands to craft personalized shopper experiences along with contextualized ads that help increase brand visibility with relevant audiences.
With so many brands vying for customers' digital screen share, standing out from the competition is a steep hill to climb. Watch this complimentary webinar to know how CPG companies like Reckitt are increasingly leveling-up their artificial intelligence capabilities to more effectively analyze campaign data from eCommerce ad platforms like Amazon, thus driving higher sales.
## Key discussion topics:
- The state of advertising on retail e-commerce platforms
- How Reckitt is leveraging machine learning to boost Amazon ROAS
- Refining and generating new audience segments
- Tips for automated campaign monitoring and optimization
- How to use AI & machine learning to influence audience selection, campaign budget, and bid frequency
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### Speakers
#### Imteaz Ahamed
#### Director, Performance Marketing - Nutrition Reckitt
[Read more](#)
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### Imteaz Ahamed
Director, Performance Marketing - Nutrition at Reckitt
Imteaz has built an illustrious career over the past 15 years and currently leads the omni-channel ecommerce Performance Marketing team for the nutrition business unit for Reckitt North America. Through a series of calculated strategies, sustainable industry partnerships, and digitization, Imteaz has opened new e-commerce channels, while targeting wider audiences and producing new value propositions. He leverages data-driven analytics to develop and execute full-scale initiatives that further enhance the overall customer journey, and align operations with today’s technological demands.
#### Sundeep Kumar
#### Senior Strategy Consultant Sigmoid
[Read more](#)
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### Sundeep Kumar
Senior Strategy Consultant at Sigmoid
Sundeep has over a decade of experience in helping large enterprises embed data analytics in their business strategy. He has been paving the way for development of data accelerators that have enabled global CPG companies to accurately attribute marketing spends and achieve higher ROMI. He has also been responsible for setting up data analytics managed services teams for several CPG companies enabling data led decision making across business functions.
### Moderator
#### Maia Jenkins
#### Editor CGT
[Read more](#)
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### Maia Jenkins
Editor at CGT
Maia Jenkins is an Editor at CGT & RIS. She joined the brand in 2022. Her journalism background includes writing for a number of publications and brands, covering retail, consumer goods, talent acquisition, L&D, and human resources. Her work focuses on tracking trends across the retail and consumer goods industries and bringing these insights to life for a broad range of audiences.
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