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Holistic Data-driven Strategies for Smarter and Faster Decision-Making

A Roadmap to Successful
Data Modernization for CPG

The CPG Guys – Sri Rajagopalan and Peter V.S. Bond, sat down with Sigmoid’s CTO, Mayur Rustagi, and Mondelēz’s SVP of Supply Chain – Strategy and Transformation, Frank Cervi, to discuss data modernization for CPG companies and decompose the world of managing data for meaningful reporting, analytics, and insights.

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Speakers

Frank Cervi

Frank Cervi, SVP of Supply Chain- Strategy and Transformation, Mondelēz

Frank is a senior business executive with 40 years of experience in CPG, working for companies like Unilever, Reckitt, and Mondelēz. He is currently an SVP of Supply Chain- Strategy and Transformation at Mondelēz International and also a mentor to several budding start-up companies.

Mayur Rustagi

Mayur Rustagi, Co-Founder and CTO, Sigmoid

Mayur is the Co-Founder and CTO of Sigmoid, a leading data engineering, and AI solutions company. He has worked with some of the largest data producers in the world, transforming businesses by building modern data architectures. He regularly contributes to the open-source community and is passionate about creating data strategies and delivering business impact to organizations across CPG, retail, BFSI, and others.

Moderator

The CPG guys logo

The CPG Guys

A podcast and knowledge share community run by CPG eCommerce industry icon, Sri Rajagopalan, and consumer loyalty guru, Peter V.S. Bond, as they explore how brands and retailers engage with consumers in-store, online, and in-between. Sri Rajagopalan is the Chief Customer Officer at General Mills and Peter V.S. Bond is the VP of Partner Development at Fetch Rewards, Inc.

Watch the podcast episode video here

Discussion Points

6:55 – Let’s get into the world of Sigmoid, how did the journey start, what was the inspiration, and where are you as a company today?

8:58 – As a veteran in the CPG industry, how are data engineering and AI impacting your business? Where does Data fit now, as compared to 5 years?

11:02 – The intersection of data + AI is sizzling hot these days. AI can help take the most complex data sets and deliver reporting quickly. Is this the biggest opportunity in the CPG industry for insights generation?

15:17 – How is Sigmoid different from other data analytics companies? What are the tangible results of this for CPG brands or retailers? How can this result in downstream ROI generation?

19:10 – Solving the digital and analytics scale-up challenge in consumer goods is a real thing. How is Sigmoid helping its customers? Frank, please chime in with how your role helps take Mondelez forward on this?

23:42 –  What did you find different in Sigmoid’s approach viz. other technology companies that you’ve dealt with?

26:00 – Sigmoid is one of the fastest-growing technology companies in The Americas. What’s driving this growth?

26:50 – What does the future hold for Sigmoid? What can your clients and those who want to be partners expect from you?

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