9:35 – What was your inspiration to start Sigmoid? Tell us about the data science practice and how you have been delivering ‘measurable outcomes’ for CPG customers?
12:20 – What is your role at Reckitt and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?
15:30 – How is Sigmoid helping you in data processing and optimization of marketing spend?
16:24 – Most CPG companies today recognize that the digital world require a new approach to how you measure marketing spend. What is a Multi-Touch Attribution model? And tell our audience how Sigmoid’s Multi-Touch Attribution accelerator helps to optimize marketing spends and drive revenue?
22:01 – Can you connect Sigmoid’s capabilities directly with Reckitt’s eCommerce results? How is Sigmoid helping you and what value are you getting out of this partnership?
27:16 – Largely, Artificial Intelligence is still a buzzword in the CPG industry. Can you decompose what AI means from on ‘outcome’ perspective and how is Sigmoid leveraging AI?
36:56 – How are you driving value for your clients in Customer Life-Time Value (CLTV) and Hyper-Personalization?
44:49 – What did you find different and compelling in Sigmoid’s approach? And why did you pick them vs other analytics companies?
46:51 – Why do you believe Sigmoid is better than many technology engineering and analytics providers in the market? What is your core value proposition that differentiates you and why should a brand work with you vs somebody else?