---
# Centralized Data Lake for Faster Analytics and Reporting
**URL:** https://www.sigmoid.com/case-studies/centralized-data-lake-for-faster-analytics-and-reporting/
Date: 2022-03-31
Author: Sigmoid
Post Type: page
Summary: Centralized Data Lake for Faster Analytics and Reporting Automated data ingestion from 30+ diverse sources and enabled 2.5x faster time to insights...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/02/centralized-data-lake-for-faster-analytics-and-reporting-cs-thumbnail-opt.jpg
---
# Centralized Data Lake for Faster Analytics and Reporting
Automated data ingestion from 30+ diverse sources and enabled 2.5x faster time to insights for the marketing team.
[fluentform id="70"]
[lc_get_post post_type="lc_block" slug="case-studies-privacy-policy-statement"]
Automated data ingestion from 30+ diverse sources and enabled 2.5x faster time to insights for the marketing team
## Business Challenge
The client is a Fortune 500 food manufacturing firm that was looking to automate data collection, storage and improve data quality for faster and accurate analysis. Their data previously had to be sourced and manually ingested from over 30 different entities and they didn’t have a consistent template to collect data. Their marketing team also wanted user-friendly data visualizations to get a holistic view of advertising spend, help generate faster insights and [optimize marketing RoI](/what-is-marketing-analytics/).
## Sigmoid Solution
Sigmoid built tactic-based data models to standardize the input files from different data providers, agencies and channels. The datasets, which came at different intervals of time were then transformed to work with the respective models. The ETL pipelines were set up, pre-processed and transformed using AWS Lambda and Glue, to be then served through Amazon Redshift. Sigmoid built automated pipelines to pull the data via SFTP and UI portals. Tableau dashboards helped provide stakeholders a 360-degree view of the advertising spend by monitoring over 10 tactics.
[Download case study](#case-study-download)
### Business Impact
Sigmoid’s solution ensured that the client’s marketing team could drill-down and get faster, granular insights on campaign performance. The resultant strong data foundation helped create a Single Source of Truth, enabling them to accurately measure effectiveness of the advertising spend with data automatically ingested from 30+ data sources.
50%
Faster data collection and enrichment
2.5x
Faster turnaround time for insights generation
10+
Tactics monitored with interactive visualizations
## Relevant Case Studies
#### [ML Model Improvement & Management using MLOps](/case-studies/model-improvement-mlops/)
[Read case study](/case-studies/model-improvement-mlops/)
#### [ML-driven recommendation to power real-time sales analytics](/case-studies/ml-driven-recommendation/)
[Read case study](/case-studies/ml-driven-recommendation/)
#### [ML-based demand forecasting solution to improve forecast accuracy while reducing costs by 5x](/case-studies/ml-based-demand-forecasting-model/)
[Read case study](/case-studies/ml-based-demand-forecasting-model/)
[lc_get_post post_type="lc_section" slug="find-out-footer-common-cta"]
---
## Navigation
- [Company](/about-sigmoid)
- [Newsroom](/newsroom)
- [Life at Sigmoid](/careers)
- [Takshashila](/takshashila)
- [Contact Us](/contact-us)
- [AI Strategy Blueprint your AI advantage](/enterprise-ai-strategy/)
- [Generative AI Drive innovation with Generative AI](/generative-ai/)
- [Responsible AI Build trust with ethical AI practices](/responsible-ai-in-enterprise/)
- [Agentic AI Reshape business with scalable agentic systems](/agentic-ai-solutions/)
- [AI Managed Services Ensure reliable AI performance](/ai-managed-services/)
- [Advanced Analytics Transform your business with data-driven insights](/advanced-data-analytics-solutions/)
- [Start Assessment](/agentic-ai-readiness-index/)
- [Data Strategy Strong data foundations for scalable AI](/data-analytics-strategy/)
- [Data Management Leverage data as a strategic asset](/ai-data-management-services/)
- [Data Ops Automate data for speed and quality](/data-devops/)
- [Data Engineering Deliver insights faster with scalable pipelines](/data-engineering/)
- [Cloud Transformation Modernize data to maximise efficiency](/cloud-migration/)
- [Download Whitepaper](/ebooks-whitepapers/building-data-products-in-a-data-mesh-to-drive-business-value/)
- [Data Modeling Structure data for better decisions](/data-modeling-services/)
- [Data Visualization Transform data into actionable stories](/data-visualization-service/)
- [BI Migration Enhance decision making with modern BI tools](/bi-migration/)
- [Data Observability Build trust with healthy, accurate data](/data-observability/)
- [Automated Insights Make smarter decisions with auto-generated insights](/automated-insights/)
- [Download Whitepaper](/ebooks-whitepapers/power-bi-hacks/)
- [CPG & Retail End-to-end analytics for planning, operations, and commercial excellence](/industries/cpg-analytics/)
- [Life Sciences Trusted intelligence across clinical, commercial, and operational workflows](/industries/life-sciences/)
- [Financial Services AI-powered analytics for risk, compliance and customer experience](/industries/banking-financial-analytics-services/)
- [Read case study](/case-studies/data-clean-room-enables-real-time-insights-to-improve-operational-efficiency/)
- [MediaIQ Advanced platform for in-flight marketing measurement](/accelerators/sigmoid-mediaiq-multi-touch-attribution-tool/)
- [CampaignIQ AI-driven platform for optimized campaign budget allocation](/accelerators/sigmoid-campaigniq/)
- [AssistBot GenAI email assistant that automates human-like responses](/accelerators/sigmoid-assistbot-for-ai-email-assistant/)
- [CreativeBot GenAI tool for personalized and brand-aligned creative design](/accelerators/sigmoid-creativebot/)
- [SocialBot GenAI platform to analyze digital conversations and trends](/accelerators/#marketing|socialbot)
- [DemandIQ Predict trends accurately and optimize inventory management](/accelerators/sigmoid-demandiq/)
- [NetworkIQ Track and optimize logistics operations in real-time to quickly address disruptions](/accelerators/sigmoid-networkiq/)
- [SupplyIQ End-to-end platform to optimize supply chain operations](/accelerators/sigmoid-supplyiq/)
- [ProcurementIQ Automated procurement operations for maximum savings, compliance and efficiency](/accelerators/sigmoid-procurementiq/)
- [RapidML Accelerated deployment for machine learning models](/accelerators/sigmoid-rapidml/)
- [DataGuard Comprehensive platform for proactive data quality management](/accelerators/data-quality-tool-sigmoid-dataguard/)
- [CloudPulse Cloud cost optimization platform with multi-cloud management](/accelerators/sigmoid-cloudpulse/)
- [RAPID GenAI foundation with built-in governance and cost clarity](/accelerators/sigmoid-rapid/)
- [AnalyticsBot GenAI based platform to streamline decision-making in analytics](/accelerators/sigmoid-analyticsbot/)
- [DataConnect Seamlessly ingest, integrate and harmonize data from diverse sources](/accelerators/sigmoid-dataconnect/)
- [Reconica AI-powered data harmonization and reconciliation engine](/accelerators/sigmoid-reconica/)
- [ConverseBot GenAI driven insights generation for automated insights from reports](/accelerators/#sales|conversebot)
- [iNRM Cross-lever revenue growth optimization platform](/accelerators/sigmoid-inrm/)
- [AssortmentIQ Optimize shelf layouts and assortment mix at scale with AI-based insights](/accelerators/sigmoid-assortmentiq/)
- [Read Whitepaper](/ebooks-whitepapers/building-agentic-ai-chatbots-for-business-process-transformation/)
- [Listen Podcast](/events/podcast/how-jack-in-the-box-is-redefining-personalization-and-supply-chain-with-ai/)
- [Blogs](/blogs/)
- [White Papers](/ebooks-whitepapers/)
- [Case Studies](/case-studies/)
- [Podcast](/events/podcast/#Podcasts)
- [Read Blog](/blogs/the-genai-adoption-triad-responsibility-ethics-and-explainability/)
- [ConverseBot](/accelerators/#sales|conversebot/)
---
## Footer Links
- [Talk to our AI experts](/contact-us/)
- [AI Strategy](/enterprise-ai-strategy/)
- [Agentic AI](/agentic-ai-solutions/)
- [Generative AI](/generative-ai/)
- [AI Managed Services](/ai-managed-services/)
- [Responsible AI](/responsible-ai-in-enterprise/)
- [Advanced Analytics](/advanced-data-analytics-solutions/)
- [Data Strategy](/data-analytics-strategy//)
- [Data Engineering](/data-engineering/)
- [Data Management](/ai-data-management-services/)
- [Cloud Transformation](/cloud-transformation/)
- [Data Ops](/data-devops/)
- [Data Visualization](/data-visualization-service/)
- [Automated Insights](/automated-insights/)
- [BI Migration](/bi-migration/)
- [Data Modeling](/data-modeling-services/)
- [Data Observability](/data-observability/)
- [CPG & Retail](/industries/cpg-analytics/)
- [Financial Services](/industries/banking-financial-analytics-services/)
- [Life Sciences](/industries/life-sciences/)
- [Case Studies](/case-studies/)
- [Thought Leadership](/ebooks-whitepapers/)
- [Blogs](/blogs/)
- [Company](/about-sigmoid/)
- [Newsroom](/newsroom/)
- [Accelerators](/accelerators/)
- [Careers](/careers/)
- [Privacy Policy |](/privacy-policy/)
- [Cookie Policy](/cookie-policy/)