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Gain real-time insights to boost your marketing ROI and increase sales
As customers engage with brands over multiple channels and at different touchpoints, the timeliness and accuracy of marketing insights become crucial for digital marketers. Sigmoid MediaIQ empowers marketers with near real-time intelligence and insights into marketing channels, campaigns, ad placements, creatives, and audiences. Our customized interactive dashboard helps marketers monitor performance at a granular level, helping them strategize better to enhance brand perception and deliver incremental sales lift with optimal ROMI. We offer Media Mix Modeling tools for marketers, providing a comprehensive model to analyze and optimize touchpoints that lead to conversions.
Sigmoid MediaIQ features
Accurate models
Develop robust Media Mix Modeling solutions without 1P audience data.
Scalable design
Scale easily across brands and markets.
Quasi-experimental design
Leverage research design to suit specific business needs.
Precise ROI measurement
Measure ROI faster and with higher precision.
Halo effect analysis
Analyze the impact of marketing targeted to one product segment on other product segments.
Comparative analysis
Compare marketing campaigns’ impact across product segments vs overall brand, media, retail, and sales channels over time.
Sigmoid MediaIQ shortens the time for course corrections on campaigns by answering questions like:
- Which marketing actions do I invest in for maximum ROI?
- Which touchpoints contribute to sales and by how much?
- Which touchpoints do I focus on within the channel?
- What impact do specific campaigns have on overall sales lift?
- How can we improve customer engagement and conversion rates based on touchpoint analysis?
Real-time marketing measurement to drive ROI with Reckitt’s Taj Peeran and Sigmoid’s Rahul Kumar
The CPG Guys interview Taj Peeran (VP Marketing of Digital, eCommerce and Brand Engagement at Reckitt) and Rahul Kumar Singh (Co-Founder and Chief Analytics Officer at Sigmoid), to discuss marketing attribution, hyper-personalization, CLTV and the role of AI in creating business value for the CPG industry.
Customer success story
11% improvement in ROMI with Media Mix Modelling enabling in-flight campaign optimization for leading CPG firms
- Media Mix modeling solution scaled across 23+ brands
- Faster dashboard refresh rates with weekly media mix reports
- 85% cost savings in comparison with similar reports
Sigmoid MediaIQ dashboards for marketing analytics
Our robust and timely dashboards provide in-depth analytics on for marketing ROI optimization at a product, campaign, digital channel, website, tactic, and creative level.
Our other accelerators
Sigmoid DataConnect
Integrated and secure data pipelines that help you gain better visibility across the enterprise, generate quality insights, and make informed decisions.
Sigview
A plug-n-play real-time data analytics tool designed to optimize ad campaigns, discover new inventory, and generate revenue opportunities with real-time insights.
Why do businesses choose Sigmoid MediaIQ?
Flexible Campaign Optimization
- Enhance flexibility, transparency, and customization with limited data availability for both online and offline campaigns
Fast, Real-Time Reporting
- Generate fast, timely, and accurate weekly reports with quick dashboard refresh rates, enabling in-flight campaign optimization
Granular Performance Measurement
- Accurately measure and improve marketing tactics with mid-flight adjustments and granular-level campaign measurement