10% increase in revenues with promotion response modeling
Identified the set of physicians to target, and derived the optimal number of calls to be given to them to achieve the brand forecast
Business Challenges
The client didn’t know the curated set of physicians that they needed to target.
Sigmoid’s Solution
The physician prescribing can be thought of as being influenced by 3 broad effects: Direct Detailing, Short-term Trends, and Long-term Trends. Promotion response modeling can use historical data to model the three components and identify contribution of promotional activity in sales results.
Business Impact
Our solution led to 10% increase in revenue and nearly 15% reduction in physicians to target.
