Marketing Optimization In The New Normal

Despite prioritizing investments in marketing data and analytics, more than 50% of chief marketing officers report that the effect of analytics on company-wide performance remains modest. With continuing constraints on marketing budgets, there is no room for waste or inefficiency, so marketers urgently need to measure real outcomes to maximize ROI.

Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. This complimentary webinar draws from the experience of marketing leaders to reveal the key elements that will help raise the effectiveness of marketing analytics.

Key discussion topics:

  • Emerging trends in measuring marketing effectiveness
  • Technical challenges that hinder marketing optimization
  • Role of AI and ML in delivering personalized marketing
  • Data engineering for marketing optimization at scale
  • Cookie deprecation and the way forward
Ryan King profile picture

Ryan King

Managing Director of Custom Solutions and Innovation Samba TV

Steven Millman profile picture

Steven Millman

Senior Vice President, Global Research & Operations Dynata

Jeevan Kumar profile picture

Jeevan Kumar Ramakrishna

Director Data Science Zynga

Rahul Kumar Singh profile

Rahul Singh

Chief Analytics Officer and Co-Founder Sigmoid

Ken Mallon profile picture

Ken Mallon

President Mallon Advisory Services