The gaming industry is booming with an ever-increasing global presence. Millions of daily active users (DAU) translate to billions of rows of data generated! Analyzing such humongous volumes of player data to derive real-time insights becomes a pressing challenge for gaming companies. In the battle for gamer mindshare, leveraging Big Data Analytics is key to add new users and retain existing player base.
Sigmoid’s prowess in Data Engineering and Data Science helps you win this battle, powering faster gaming insights using data across players, sessions and games, to create strategies that drive customer engagement, top-level metrics like new sign ups, DAU, CLV, and ultimately maximize ROI! With our expertise, game developers can optimize business across different player lifecycles and understand various user behaviours. This analysis will help to create personalized experiences, optimize targeted campaigns and increase opportunities for game monetization.