Marketing Mix Modeling
Optimize your advertising mix and promotional tactics to drive higher ROMI
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Measure and optimize the impact of your marketing spend with effective Marketing Mix Modeling techniques
Marketing Mix Modeling (MMM) enables marketers to measure the contribution of online and offline marketing elements and external factors in conversion. It has been widely adopted by firms, particularly in the consumer packaged goods and retail space. Marketing Mix Modeling (MMM) enables marketers to measure the contribution of online and offline marketing elements and external factors in conversion. This model selection has been widely adopted by firms, particularly in the consumer packaged goods and retail space. Sigmoid’s MMM solutions empower modern marketers with insights on which channels and campaigns are high performing and revenue-impacting, so as to re-align strategies and deliver maximum business value. Whether it’s budget optimization across channels or measuring the campaign effectiveness, our Marketing Mix Modeling solutions have always remained an integral part of every marketing plan.
Step-by-step process of Marketing Mix Modeling
Data collection and analytics
Data modeling and refinement
Measurement and makering effectiveness
Performance feedback and optimization
Get a more faster and holistic view of your campaign performance with our Multi-Touch Attribution accelerator. By enabling in-flight campaign optimization and providing interactive dashboards at a faster refresh rate, we help you understand your media spend and improve returns on marketing investment.Maximize your ROMI
Customer success story
15% lift in new user conversion using Marketing Mix Modeling
Built a system to analyze impact of slow channels and generate faster Marketing Mix Modeling reports that optimize spends and ads tagging for new user acquisition.