Markdown Content - Audience Segmentation | Campaign Budget Optimization

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# Audience Segmentation | Campaign Budget Optimization

**URL:** https://www.sigmoid.com/case-studies/audience-segmentation/
Date: 2020-09-29
Author: Sigmoid
Post Type: page
Summary: 79% accuracy of the retargeting model Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation, logistic regression...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/02/audience-segmentation-cs-thumbnail-opt.jpg
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# 79% accuracy of the retargeting model

								[fluentform id="38"]

						Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation, logistic regression and collaborative filtering

### Business Challenges

						The client is among the fastest-growing and market-leading demand-side platforms, bringing cutting-edge technology to agencies, aggregators, and other advertisers. They wanted to identify specific items to target a particular user visiting a site. An additional requirement was to understand which users to target on the basis of their past behavior.

### Sigmoid Solution

						Sigmoid helped design user scoring, user segmentation, and logistic regression to ensure audience segmentation for the client. We also performed audience data elements creation, model initialization, and model tuning.

							[Download case study](#case-study-download)

### Business Impact

									Our segmentation by probability of conversion allowed for more structured customer journey, resulting in 79% model accuracy on retargeting and 50% improvement in campaign spend.

## Relevant Case Studies

									![](/wp-content/uploads/2023/02/audience-targeting-cs-thumbnail-opt.jpg)

#### [Enhanced transparency and audience targeting by visualizing of millions of customer data points](/case-studies/audience-targeting/)

									[Read case study](/case-studies/audience-targeting/)

									![](/wp-content/uploads/2023/02/customer-lifetime-value-prediction-cs-thumbnail-opt.jpg)

#### [33% improvement in ROMI using CLTV models](/case-studies/customer-lifetime-value-prediction/)

									[Read case study](/case-studies/customer-lifetime-value-prediction/)

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#### [Churn Analytics Improves Customer Retention by 70%](/case-studies/churn-analytics-for-customer-retention/)

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#### [Data Analytics For CPG in the COVID Era](https://www.sigmoid.com/blogs/role-of-data-analytics-in-cpg-companies-in-the-covid-era/)

									[Read blog](https://www.sigmoid.com/blogs/role-of-data-analytics-in-cpg-companies-in-the-covid-era/)

									![](https://www.sigmoid.com/wp-content/uploads/2023/12/Global-COVID-19-Scenario-A-Data-Scientists-Perspective-Part-1-thumbnail.png)

#### [Global COVID-19 Scenario: A Data Scientist’s Perspective (Part 1)](https://www.sigmoid.com/blogs/global-covid-19-scenario-a-data-scientists-perspective-part-1/)

									[Read blog](https://www.sigmoid.com/blogs/global-covid-19-scenario-a-data-scientists-perspective-part-1/)

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