79% accuracy of the retargeting model
Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation, logistic regression and collaborative filtering
Business Challenges
The requirement was to understand which user to target on the basis of their past behaviour. This will not only help the agencies to improve their targeting but will also help them create differentiation with their competitors.
Sigmoid’s Solution
Sigmoid helped design user scoring, user segmentation and logistic regression to ensure audience segmentation for the client.
Business Impact
Our segmentation by probability of conversion allowed for more structured customer journey, resulting in 79% model accuracy on retargeting and 50% improvement in campaign spend.
