79% accuracy of the retargeting model
Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation, logistic regression and collaborative filtering
Business Challenges
Unable to identify specific items to target a particular user visiting a site.
Sigmoid’s Solution
Sigmoid helped design user scoring, user segmentation and logistic regression to ensure audience segmentation for the client.
Business Impact
Our segmentation by probability of conversion allowed for more structured customer journey, resulting in 79% model accuracy on retargeting and 50% improvement in campaign spend.
