Enhanced transparency and visualization of millions of customer data points
Enabled the client to visualize and perform complex analytics on large datasets for enhanced audience targeting
Business Challenges
The client was unable to perform complex analytics and derive actionable insights from an ever-increasing volume of existing data sets. Transparency and visualization of millions of data points were also key issues.
Sigmoid’s Solution
Helped unmask 25+ attributes to provide deeper data intelligence for both internal and external customers.
Business Impact
Performed complex analytics, matching, and filtering of over 300MN data points, which resulted in increased transparency to external customers, serving users in lightning-fast response times of <3 secs.
