Audience Targeting2020-10-19T18:18:15+00:00

Enhanced transparency and visualization of millions of customer data points

Enabled the client to visualize and perform complex analytics on large datasets for enhanced audience targeting

Business Challenges

The client was unable to perform complex analytics and derive actionable insights from an ever-increasing volume of existing data sets. Transparency and visualization of millions of data points were also key issues.

Sigmoid’s Solution

Helped unmask 25+ attributes to provide deeper data intelligence for both internal and external customers.

Business Impact

Performed complex analytics, matching, and filtering of over 300MN data points, which resulted in increased transparency to external customers, serving users in lightning-fast response times of <3 secs.

For detailed understanding and solution, please download the case study here

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