Bid Optimization2020-10-30T14:10:39+00:00

Automatic bidding with 80,000+ coefficients

Enabled effective and automatic bidding with minimum human intervention using Machine Learning and data engineering solutions

Business Challenges

It was cumbersome for client to ensure bid optimization happened round the clock and they spent a lot of human effort in manually optimizing the bids to ensure maximum returns.

Sigmoid’s Solution

Sigmoid helped formulate and implement logistic regression to ensure optimal cost bidding.

Business Impact

Enabled automatic and efficient bidding with minimum human intervention.

For detailed understanding and solution, please download the case study here

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