Price Optimization2020-10-05T12:57:01+00:00

30% QoQ revenue uplift with price optimization engine

Built a price optimization engine to maximize the revenue uplift of various campaigns and events

Business Challenges

The client is a leading multinational consumer product goods company who wanted to set-up a robust pricing optimization engine for maximizing revenue uplift of multiple campaigns run continuously in the system.

Sigmoid’s Solution

Built multiple Generalized Linear Models (GLMs) and clustering models for predicting/forecasting demand, revenue and profit at an SKU-brand-category level of various campaigns (end of season, national events, special events).

Business Impact

Built a price optimization engine to maximize revenue uplift of various campaigns and events, leading to 30% increase in QoQ revenue and 3% increase in margins.

For detailed understanding and solution, please download the case study here

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