Price Optimization2020-11-10T09:45:09+00:00

30% QoQ revenue uplift with price optimization engine

Built a price optimization engine to maximize the revenue uplift of various campaigns and events

Business Challenges

The existing system was unable to utilize multiple data sources and handle big data flowing at a higher frequency, and was also ineffective in capturing long-term impact and ROI of promotions.

Sigmoid’s Solution

Built multiple Generalized Linear Models (GLMs) and clustering models for predicting/forecasting demand, revenue and profit at an SKU-brand-category level of various campaigns (end of season, national events, special events).

Business Impact

Our price optimization engine maximized revenue uplift of various campaigns and events, leading to 30% increase in QoQ revenue and 3% increase in margins.

For detailed understanding and solution, please download the case study here

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