---
# Personalized Marketing for QSR | Improve Conversion Rate
**URL:** https://www.sigmoid.com/case-studies/qsr-personalized-marketing/
Date: 2020-03-20
Author: Sigmoid
Post Type: page
Summary: 7% sales uplift using 1:1 personalized email marketing Implemented Multi-Armed Bandit approach for a leading restaurant chain to optimize profit, customer lifetime...Read More...
Featured Image: https://www.sigmoid.com/wp-content/uploads/2023/02/qsr-personalized-marketing-cs-thumbnail-opt.jpg
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# 7% sales uplift using 1:1 personalized email marketing
[fluentform id="53"]
Implemented Multi-Armed Bandit approach for a leading restaurant chain to optimize profit, customer lifetime value (CLTV) and improve conversion rate with personalized marketing efforts.
### Business Challenges
The client is among the world’s largest restaurant companies and ,wanted to engage with customers through 1:1 personalized marketing and in turn maximize revenues, profits and CLTV. Apart from having a manual testing process with nascent ML capabilities, the existing system offered limited personalization and was unable to correctly attribute sales to specific offers.
### Sigmoid Solution
Sigmoid defined and implemented core data science modeling logic for email 1:1 personalized marketing to achieve scalable models with tested, well-documented code. We also built personalized customer and offer affinity model using diverse datasets and performed Multi Armed Bandit testing to explore and exploit routing offers, customer content and select attribute values to optimize value over time.
[Download case study](#ip-cs-Form)
### Business Impact
Implemented multi-armed bandit (MAB) approach for personalized marketing effort resulted in 23% increase in CTR and 12% improvement in average conversion rate.
## Relevant Case Studies
#### [8% profitability boost through personalization using multi armed bandit techniques](/case-studies/personalized-recommendations/)
[Read case study](/case-studies/personalized-recommendations/)
#### [33% improvement in ROMI using CLTV models](/case-studies/customer-lifetime-value-prediction/)
[Read case study](/case-studies/customer-lifetime-value-prediction/)
#### [100MN+ personalized emails sent by productionizing MAB model](/case-studies/productionize-personalized-marketing-models/)
[Read case study](/case-studies/productionize-personalized-marketing-models/)
#### [Quantum Computing: Implementing QSVM in IBM Q](https://www.sigmoid.com/blogs/quantum-computing-blog-3-how-to-implement-qsvm-in-the-ibm-q-environment/)
[Read blog](https://www.sigmoid.com/blogs/quantum-computing-blog-3-how-to-implement-qsvm-in-the-ibm-q-environment/)
#### [The Quantum Supremacy Experiment](https://www.sigmoid.com/blogs/the_quantum_supremacy_experiment/)
[Read blog](https://www.sigmoid.com/blogs/the_quantum_supremacy_experiment/)
#### [What’s all the fuss about Quantum Computing and Quantum Supremacy?](https://www.sigmoid.com/blogs/whats-all-the-fuss-about-quantum-computing-and-quantum-supremacy/)
[Read blog](https://www.sigmoid.com/blogs/whats-all-the-fuss-about-quantum-computing-and-quantum-supremacy/)
#### [Introduction to Generative Adversarial Networks](https://www.sigmoid.com/blogs/the_abcs_of_gans/)
[Read blog](https://www.sigmoid.com/blogs/the_abcs_of_gans/)
[lc_get_post post_type="lc_section" slug="find-out-footer-common-cta"]
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