100MN+ personalized emails sent by productionizing MAB model
Developed an architecture to productionize the MAB model by automating pipelines in AWS that updated a CRM platform to trigger personalized emails to end customers
Business Challenges
Faced data quality issues due to CRM migration and lacked cusomter segmentation or means to know which offers were more profitable, or which had a better ratio of redemption/sends, etc.
Sigmoid’s Solution
As a Data Engineering partner, we were able to sanitize and refine the data to remove duplicity and redundancy and were also able to segment the whole customer data for the client based on the features selected by the ML model.
Business Impact
Achieved 7% sales uplift by productionizing ML models to send over 100MN personalized emails on a fortnightly basis.
