Real-Time Demand Generation Attribution2020-11-10T09:50:13+00:00

15% lift in new user conversion using MTA and MMM

Built a system to measure drivers of incremental traffic to product display pages, and helped optimize spends and ads tagging to acquire new users

Business Challenges

It was challenging to identify the most relevant KPIs for campaign effectiveness measurement.

Sigmoid’s Solution

Built attribution of traffic to products pages, to learn the impact of fast moving marketing channels.

Business Impact

Developed fully automated reports generation with 15% increase in new user conversion using MTA and MMM.

For detailed understanding and solution, please download the case study here

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