Marketing Attribution2020-10-19T17:49:13+00:00

11% improvement in marketing campaigns using MTA

Built a system for measuring marketing effectiveness and modifying campaigns mid-flight by working with impression-consumer level data

Business Challenges

A key objective was to identify KPIs which can be used in proxy of sales conversions, for understanding campaign performance and change the course if required.

Sigmoid’s Solution

Attributed offline aggregated sales to various channels by utilizing the information from multiple sources: DMP’s, TV planning, social, audience, creatives, coupons, etc.

Business Impact

Delivered 11% improvement on planned campaigns and 6x faster campaign evaluation timeliens using our robust system for measuring marketing effectiveness. We could also modify campaigns mid-flight by working on over 100 TB impression-consumer level data.

For detailed understanding and solution, please download the case study here

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