Audience Segmentation2020-11-10T09:49:13+00:00

79% accuracy of the retargeting model

Achieved over 70% model accuracy on retargeting for a DSP through user scoring, segmentation, logistic regression and collaborative filtering

Business Challenges

Unable to identify specific items to target a particular user visiting a site.

Sigmoid’s Solution

Sigmoid helped design user scoring, user segmentation and logistic regression to ensure audience segmentation for the client.

Business Impact

Our segmentation by probability of conversion allowed for more structured customer journey, resulting in 79% model accuracy on retargeting and 50% improvement in campaign spend.

For detailed understanding and solution, please download the case study here

Go to Top