Identity Graphs2020-10-19T18:16:14+00:00

11% match rate improvement with adaptive identity graphs

Created an adaptive consumer graph that automatically maps or un-maps an identity to a person in near real-time, maximizing customer acquisition and retention across markets

Business Challenges

They wanted to build an Identity Graph, which can be utilized to match identities and highlight possible signals of intent for the acquisition and retention of consumers.

Sigmoid’s Solution

Built an adaptive and self-learning graph that will automatically map or un-map an identity to a person in near real time.

Business Impact

Our adaptive and self-learning graph solution led to 15% improvement in predictive power and 11% improvement in match rate.

For detailed understanding and solution, please download the case study here

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