Lead Buying2020-10-30T14:14:04+00:00

80% precision improvement using ML-based approach to lead buying

Delivered an ML-based approach to Lead Buying for a leading life insurance brokerage firm

Business Challenges

The client found it difficult to optimize the process of lead buying.

Sigmoid’s Solution

Built multiple classification and regression models, and an attribution model to calculate a lead’s propensity to buy a policy and estimated value for the lead.

Business Impact

Our ML-based approach to lead buying delivered 80% precision improvement and double-digit lift in revenue per marketing dollar.

For detailed understanding and solution, please download the case study here

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