Productionize Personalized Marketing Models2021-03-09T08:55:13+00:00

100MN+ personalized emails sent by productionizing MAB model

Developed an architecture to productionize the MAB model by automating pipelines in AWS that updated a CRM platform to trigger personalized emails to end customers

Business Challenges

Faced data quality issues due to CRM migration and lacked cusomter segmentation or means to know which offers were more profitable, or which had a better ratio of redemption/sends, etc.

Sigmoid’s Solution

As a Data Engineering partner, we were able to sanitize and refine the data to remove duplicity and redundancy and were also able to segment the whole customer data for the client based on the features selected by the ML model.

Business Impact

Achieved 8% sales uplift by productionizing ML models to send over 100MN personalized emails on a fortnightly basis.

For detailed understanding and solution, please download the case study here

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