Data Connectors for CPG

Collect, Ingest and Harmonize Data from Disparate Sources
cpg data connector

Build a Strong Foundation for Data Strategy with Data Connectors

Consumer goods companies collect data from several retailers and suppliers but it is largely scattered across departments and disparate sources making it difficult to collect, analyze and make informed decisions. For decisions to be fast and accurate, companies need access to all their data sources for analytics and business intelligence (BI). The information must be ingested before it can be processed. Data ingestion is the first step to a sound data strategy. However, over 90% of businesses find it challenging to make data available in a format usable for analytics.

Data Ingestion Challenges in the CPG Industry

   Manual ingestion of data

   Multiple source ingestion

   Complexity in data sources

   Real-time ingestion

   Data harmonization

   Parallel processing

Data Ingestion Made Easy with Sigmoid’s Data Connector Solution

Data connectors provide a way to combine various data sources into one integrated space by breaking data silos, enabling better communication, and generating quality insights to make informed decisions.

Sigmoid data connectors for CPG allow senior management to explore new insights and generate analytics on various initiatives at a granular level. The in-bound connectors allow CPG leaders to automatically ingest and consolidate retailers, distributors, and e-commerce data to build large secure data pipelines and feed them into easy-to-read dashboards. On the other hand, outbound connectors ensure that the data flows automatically into the preferred BI tools or cloud-based software for easy visualizations.

real-time data

Get real-time data anywhere, anytime

holistic overview

Draw a holistic overview from various data sources

Create easy-to-read dashboards


Data Ingestion

Business Value Delivered Across Value Chain Using Ingested Data

Empower retail marketing with data

Get real-time and granular insights into target customers to deliver personalized messaging and optimize budgets to increase return on marketing investment.


Consolidate data across marketing channels

Perform in-flight campaign optimization

Map the customer journey and behavior

Measure every marketing activity

Streamline supply chain operations

Track real-time insights across the supply chain to detect voids, evaluate trade spend, and stay true to demand and supply ensuring your product always stays in stock.


Streamline new product launches

Track real-time data for demand sensing

Gain inventory visibility across channel partners

Monitoring product and cash flow

Get instant insights from all your retail partners

Integrate and automate sales data to enable near real-time insights into sales trends, deliver successful campaigns and spot new opportunities.


Harmonize retailers’ data into a single dashboard

Automate data ingestion for real-time insights

View sales data from different e-commerce platforms

Access sales pipeline across geographies

Creating Impact for the World’s Leading CPG Firms

Bootstrap Example

Ingest and analyze all your CPG data in one centralized location