Customer Analytics

Understand customer needs with insightful data

Achieve Seamless Personalization and Engagement with
Customer Analytics

Understanding the customer is at the heart of every business. Analyzing the massive data that is created during customer interaction with brands across various stages of the purchase funnel is a crucial step to offer customer-centric services. Sigmoid’s customer analytics provides you with detailed insights to carry deep data-driven segmentation and improve customer engagement. Formulate targeted customer engagement strategies, develop a customized service portfolio, analyze CRM data, plan marketing spend analytics, generate effective leads by lead scoring, and more.

How Can Sigmoid Help You?

Sigmoid can help companies with the complete customer lifecycle by providing insightful metrics at every stage of the
customer journey

Targeting / Prospecting

  • Customer Segmentation
  • Marketing Spend Analysis
  • Lead Scoring
  • Lookalike Modeling

Customer Acquisition

  • Shopper Insights
  • Pricing Analysis
  • Offer Management
  • Propensity Modeling

Customer Engagement

  • Customer Journey Mapping
  • Experience Analysis
  • Customer Lifetime Value
  • CRM Analytics

Customer Retention / Growth

  • Customer Churn Analysis
  • Network/Graph Analysis
  • Customer Satisfaction
  • Recommendation Engine

Case Studies

Improved CLTV & increased sales per order by 24% for a leading cosmetics giant with a self learning recommendation engine

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11% improvement in match rate with an adaptive consumer graph that automatically maps or un-maps an identity to a person in near real-time for a customer intelligence company

Download Case Study

Recommended Reads

Unlocking e-commerce growth for CPG with data
and analytics

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Data Analytics For CPG in the COVID Era

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To know more about how Sigmoid’s customer analytics can help you
Contact Us