Personalized Marketing for QSR | Improve Conversion Rate2021-10-01T05:45:25+00:00

7% sales uplift using 1:1 personalized email marketing

Implemented Multi-Armed Bandit approach for a leading restaurant chain to optimize profit, customer lifetime value (CLTV) and improve conversion rate with personalized marketing efforts.

Business Challenges

The client is among the world’s largest restaurant companies and ,wanted to engage with customers through 1:1 personalized marketing and in turn maximize revenues, profits and CLTV. Apart from having a manual testing process with nascent ML capabilities, the existing system offered limited personalization and was unable to correctly attribute sales to specific offers.

Sigmoid’s Approach

Sigmoid defined and implemented core data science modeling logic for email 1:1 personalized marketing to achieve scalable models with tested, well-documented code. We also built personalized customer and offer affinity model using diverse datasets and performed Multi Armed Bandit testing to explore and exploit routing offers, customer content and select attribute values to optimize value over time.

Business Impact

Implemented multi-armed bandit (MAB) approach for personalized marketing effort resulted in 23% increase in CTR and 12% improvement in average conversion rate.

For detailed understanding and solution, please download the case study here

Go to Top