Personalized Marketing for QSR2020-10-05T12:32:16+00:00

7% sales uplift using 1:1 personalized email marketing

Implemented Multi-Armed Bandit approach for a leading restaurant chain to optimize profit, customer lifetime value (CLTV) and long-term sales by sending personalized offers to the right people at the right time

Challenges

Client wanted to engage their customers through 1:1 marketing and in turn, maximize revenues, profits and CLTV.

Sigmoid’s Approach

Defined and implemented core data science modeling logic for email 1:1 marketing to achieve scalable models with tested, well-documented code.

Business Impact

Implemented multi-armed bandit (MAB) approach to build personalized customer and offer affinity models, resulting in 23% increase in CTR and 12% improvement in average conversion rate.

For detailed understanding and solution, please download the case study here

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