Personalized Marketing for QSR2020-11-10T09:41:23+00:00

7% sales uplift using 1:1 personalized email marketing

Implemented Multi-Armed Bandit approach for a leading restaurant chain to optimize profit, customer lifetime value (CLTV) and long-term sales by sending personalized offers to the right people at the right time

Business Challenges

Apart from having a manual testing process with nascent ML capabilities, the existing system offered limited personalization and was unable to correctly attribute sales to specific offers.

Sigmoid’s Approach

Built personalized customer and offer affinity model using diverse datasets and performed Multi-Armed Bandit testing to explore and exploit routing offers, customer content and select attribute values to optimize value over time.

Business Impact

Implemented multi-armed bandit (MAB) approach to build personalized customer and offer affinity models, resulting in 23% increase in CTR and 12% improvement in average conversion rate.

For detailed understanding and solution, please download the case study here

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